SHANGHAI, April 23, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", "we" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced the release of its 2024 Annual Sustainability Report (the "Sustainability Report"), highlighting the Company's achievements in environmental sustainability, social responsibility, and corporate governance. Baozun integrates sustainability into both daily operations and long-term strategic plan ...

SHANGHAI, April 23, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun," the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced that it filed its annual report on Form 20-F for the fiscal year ended December 31, 2024 with the U.S. Securities and Exchange Commission (the "SEC"). The annual report can be accessed on the Company's investor relations website at http://ir.baozun.com as well as the SEC's website at ht ...

Core Insights - Baozun has demonstrated resilience and adaptability in a volatile global market, achieving a 7% year-over-year revenue growth in 2024 and reaching operating profit breakeven, indicating operational efficiency and disciplined execution [3][11][12] Business Performance - Baozun e-Commerce (BEC) returned to topline growth in 2024 after two years of contraction, supporting over 490 brand partners, with a Net Promoter Score (NPS) increase to 8.53 from 8.23, and a strong 95% renewal rate among key accounts [4][5] - Baozun Brand Management (BBM) achieved a 16% revenue growth in 2024 while narrowing adjusted operating losses by 10%, focusing on product innovation and localization efforts, particularly with Gap Inc. [5] - Baozun International (BZI) expanded its regional presence by introducing the Hunter brand to Singapore and Malaysia, enhancing market access and synergies across business lines [6] Technological Advancements - The company emphasizes technology as a catalyst for efficiency and innovation, enhancing capabilities in technology monetization and integrating online and offline experiences [7][8] - Baozun has been recognized as a Representative Vendor in Gartner's 2024 Market Guide for Distributed Order Management Systems and Direct-to-Consumer solutions, showcasing its tailored offerings for the Chinese market [8] Sustainability Initiatives - Baozun is committed to sustainability, achieving ISO 14064 carbon verification for three logistics parks and two attaining PAS 2060 carbon-neutral status, while implementing a green operations strategy to reduce environmental impact [9] Future Outlook - The company anticipates that BEC will enter a phase of quality growth post-transformation, with BBM positioned to capture new opportunities and diversify revenue streams for long-term success [11][12]

Baozun Inc. (NASDAQ:BZUN) Q4 2024 - Earnings Conference Call March 20, 2025 7:30 AM ET Company Participants Wendy Sun - Senior Director of Corporate Development and IR Vincent Qiu - Chairman and CEO Junhua Wu - Director and Chief Strategy Office Catherine Zhu - CFO Arthur Yu - President, Baozun E-Commerce Ken Huang - CFO, Baozun Brand Management Conference Call Participants Alicia Yap - Citigroup Operator Good morning, ladies and gentlemen, and thank you for standing by for Baozun’s Fourth Quarter 2024 Earn ...

4Q 2024 Earnings Presentation March 20, 2025 Disclaimer This presentation does not constitute an offer to sell or issue or solicitation of an offer to buy or acquire securities of Baozun Inc. (the "Company") in any jurisdiction or an inducement to enter into investment activity, nor may it or any part of it form the basis of or be relied on in connection with any contract or commitment whatsoever. This presentation does not contain all relevant information relating to the Company or its securities, particul ...

Core Viewpoint - Baozun Inc. will release its unaudited financial results for Q4 and the fiscal year ended December 31, 2024, on March 20, 2025, before U.S. market opening [1] Financial Results Announcement - The earnings conference call is scheduled for 7:30 a.m. Eastern Time on March 20, 2025, with dial-in details provided for various regions [2] - An announcement of the annual results in accordance with Hong Kong Listing Rules will be made on or before March 31, 2025, which will align with U.S. GAAP results [3] Company Overview - Baozun Inc. is a leader in brand e-commerce services, brand management, and digital commerce, serving over 450 brands globally [5] - The company operates three major business lines: Baozun e-Commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI), focusing on sustainable growth [6]

Investment Rating - The report maintains a "Buy" rating for the company, with a target price adjusted to $3.10 from the previous $3.20, indicating a potential upside of 30.3% from the current price of $2.38 [8][11]. Core Insights - The company reported better-than-expected Q3 2024 results, with total revenue reaching RMB 2.1 billion, exceeding Bloomberg's consensus by 9%. The non-GAAP net loss narrowed to RMB 67 million from RMB 76 million in Q3 2023, also better than the expected loss of RMB 80 million [8][10]. - The e-commerce segment (BEC) saw a revenue growth of 14%, improving from 6% in Q2 2024, driven by new high-quality distribution channels and emerging e-commerce services [8][10]. - The brand management segment (BBM) achieved a 10% year-over-year growth, recovering from a 9% decline in Q2 2024, attributed to increased order attach rates and new store openings [8][10]. Financial Performance Summary - For FY 2024, total revenue is projected to grow to RMB 9.42 billion, reflecting a 6.9% year-over-year increase, with BBM and BEC expected to grow by 14% and 6% respectively [19]. - The company anticipates achieving non-GAAP operating profit of RMB 5 million in 2024, a significant improvement from the previous forecast of a loss of RMB 2.8 million [10][19]. - The adjusted net profit is expected to improve to RMB 185 million in 2025, with a projected revenue growth of 5.8% [10][19]. Valuation Metrics - The report provides a sum-of-the-parts (SOTP) valuation, estimating the enterprise value at RMB 5.26 billion based on a 3.0x EV/EBIT multiple and RMB 1.44 billion based on a 0.1x EV/sales multiple, alongside RMB 2.6 billion in net cash [10][17]. - The company’s P/E ratio is projected to improve from 23.9x in FY 2023 to 16.9x in FY 2025, indicating a more favorable valuation outlook [19][24].

25 Nov 2024 CMB International Global Markets | Equity Research | Company Update Baozun (BZUN US) | --- | --- | --- | --- | --- | |-------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ...

Financial Data and Key Metrics Changes - Total revenues increased by 13% year-over-year to RMB2.1 billion [6][9] - E-commerce revenue grew by 14% to RMB1.8 billion, while brand management revenue increased by 10% to RMB331 million [9] - Adjusted net loss attributable to shareholders improved by 12.5% year-over-year to RMB67 million from RMB76 million [13] Business Line Data and Key Metrics Changes - E-commerce services revenue rose by 15% to RMB1.3 billion, driven by a 40% increase in digital marketing and IT solutions [9][10] - BEC product sales revenue grew by 10% year-over-year to RMB454 million, primarily from beauty and cosmetics categories [10] - BBM product sales totaled RMB330 million, reflecting an 11% year-over-year growth [11] Market Data and Key Metrics Changes - Douyin business achieved triple-digit growth year-over-year, enhancing Baozun's leadership in digital commerce [6][18] - The recent Double 11 shopping festival saw total order value reach a record high with double-digit year-over-year growth [21] Company Strategy and Development Direction - The company is focused on advancing its strategic transformation and enhancing partnerships to integrate global resources with local insights [6][7] - Emphasis on omni-channel marketing and digital innovations to boost brand awareness and sales [18][19] - Plans to continue expanding into new categories while maintaining stronghold in core categories like apparel and luxury [58] Management Comments on Operating Environment and Future Outlook - Management expressed cautious optimism for 2025, anticipating sustained top-line growth momentum despite macroeconomic pressures [6][21] - The company is committed to optimizing operations and enhancing service quality to support brand partners [59] Other Important Information - Cash and cash equivalents totaled RMB2.7 billion as of September 30, 2024 [14] - The company has repurchased approximately 8.6 million ADS for $9.9 million year-to-date, reflecting confidence in future performance [14] Q&A Session Summary Question: Performance during Singles Day and Gap China sales - Management reported solid performance in apparel, sports, and luxury categories, while small appliances and travel categories underperformed [31][33] - Gap's sales on T-Mall increased by three positions, with double-digit growth in GMV and net sales [36] Question: Strategy adjustment due to GMV growth slowdown in live streaming - Management stated that their omni-channel operations allow flexibility in resource allocation based on channel performance [39][41] Question: Monthly sales performance post Double 11 - Sales softened across categories post Double 11, but recovery is expected in apparel as winter approaches [45][46] Question: JD.com investment in clothing category - Baozun has a strong partnership with JD, with Gap being a top-performing brand on the platform [50][51] Question: Return rates for Ralph Lauren brand - High return rates were noted, but the impact on business was minimized through efficient inventory management [50][51] Question: Outlook for consumption trends and next year's expectations - Management expects stabilization in overall consumption and plans to focus on service quality and innovation [57][59]

D > 3Q 2024 Earnings Presentation November 21, 2024 BAO ZUN yof 0 177 Disclaimer This presentation does not constitute an offer to sell or issue or solicitation of an offer to buy or acquire securities of Baozun Inc. (the "Company") in any jurisdiction or an inducement to enter into investment activity, nor may it or any part of it form the basis of or be relied on in connection with any contract or commitment whatsoever. This presentation does not contain all relevant information relating to the Company or ...