5月1日，知乎(ZH)盘中上涨2.54%，截至22:54，报3.958美元/股，成交9.21万美元，总市值3.49亿美元。 财务数据显示，截至2024年12月31日，知乎收入总额35.99亿人民币，同比减少14.29%；归母净利 润-1.72亿人民币，同比增长79.64%。 大事提醒： 本文源自：金融界 作者：行情君 3月26日，知乎2024财年年报归属股东应占溢利-1.718亿人民币，同比增长79.64%，基本每股收益-0.63 人民币。 资料显示，知乎是一家领先的在线内容社区,人们来到这里寻找解决方案、作出决定、寻求灵感并获得 乐趣。 自2010年首次上线以来,知乎已发展成为中国顶级的综合在线内容社区之一,更是全国最大的在线 问答社区。 同时,知乎目前是纽约证券交易所(NYSE: ZH)和香港证券交易所(HKEX: 2390)的双重主要上 市公司。 公司一直致力于扩展内容和服务,来满足用户、内容创作者和商业合作伙伴们多样化的需求。 公司在发 展过程中确立了以内容为中心的业务模式,并将其不断发展优化。 目前,公司已从一家问答社区发展成为 中国最大的综合在线内容社区之一。 在知乎上,公司的用户探索和欣赏能够开 ...

宇树科技人形机器人在马拉松赛场摔倒，让这家明星创业公司陷入广泛的舆论质疑，甚至春晚上的表现也被重新翻出来作为质疑的依据。 4月20日，有知乎网友在一则帖子中写道："上春晚的那几个宇树机器人，上台的时候是直接升上来的，表演的时候不能做大幅度移动，下台的时候是演员一 人一台扶下去的。刘谦想要互动一下，直接死机瘫了。"该用户进而引申谈及，宇树机器人在马拉松实战中开局就摔，"很可能是因为它的质量就是这个水 平"。 针对机器人死机瘫倒的表现，王兴兴解释称，同事太激动，"误按了类似急停的按钮"。 4月19日的机器人半程马拉松上，一款宇树科技的G1机器人尚未出发，就突然瘫倒在地，随即引发大量质疑。 一位宇树科技的员工告诉南都记者："摔倒那下，完全是误操作。"宇树科技官方也不得不发布声明澄清，为了准备人形机器人格斗直播，公司并未参与此次 马拉松，而是其他客户用自己的算法参与了比赛。"不同人操作或开发情况下，机器人的表现差别很大，请大家不要误解。"声明中提到。 当日，宇树科技创始人王兴兴用个人知乎账号回应称，春晚表演结束下台时，舞蹈演员摸着机器人后颈，"是导演想要的表演效果，舞台上全自动复杂变队 形都可以，怎么可能不能自动下台 ...

4月19日，由知乎举办的盐沙龙活动在北京举行。硅谷知名投资人、Amino Capital 创始合伙人李强带来 了主题演讲《AI新语境下的人生选择题》，分享了其在AI领域的投资经验与洞察。李强表示，硅谷这 一轮明星公司并非追着AI走，"他们在扎实做好产品和服务之后，在AI热潮中爆发了"，这场演讲为现场 众多投资人及科技爱好者打开了理解AI商业世界的新窗口。 李强特别指出，Replit和Turing并非一开始就聚焦热门的AI概念，而是扎实地做好产品或服务。当积累 了足够的用户数据、建立起良好的用户社区后，它们才借助人工智能技术实现跨越式发展。李强认为， 这也恰好反映出商业的本质并未改变，"创新以及对产品和服务的极致追求始终是企业立足市场的根 本"。 此外，Amino Capital合伙人、斯坦福大学博士后徐霄羽，结合自身经历与斯坦福教育理念，分享了斯坦 福设计学院关于职业规划与人生选择的五步"方法论"：接受现实；激发好奇心；偏向行动；多路径规 划；构建支持系统。徐霄羽还表示，Amino Capital在硅谷的其中一个角色，正是为年轻人提供实习、创 业、职业发展等多元化支持系统，助力其实现人生目标。 在随后的互动环 ...

今天分享的是：知乎运营：2025知乎平台营销通案 报告共计：50页 知乎2025年营销通案围绕平台优势、用户价值、内容生态、商业合作等方面，为品牌提供全面营销解决方案。当下消费者决策更依赖内容社区平台，知乎凭 借专业多元前沿的内容社区生态，成为消费环节的"信任枢纽"。其用户以新职人为主，多来自二线及以上城市，年轻高学历、消费力强且对产品信息信赖度 高，口碑影响力大 。知乎内容丰富，优质内容率提升，涵盖多领域话题，流量场景多元，在AI时代为品牌提供精准分发和深度讨论的机会，且在各消费领 域均有大量活跃用户 。创作者方面，知乎创作者众多，具备专业内容生产能力，能助力品牌讲透产品差异化价值，商业合作模式多样 。在商业合作生态 上，知乎与众多品牌合作，通过IP营销营造品牌信任场，推出"DEEP TRUST科学营销体系"，从需求洞察、人群流转、竞争诊断等维度助力品牌科学营销 。 此外，知乎推出众多IP项目，如新知青年大会、知乎科学盛典等，涵盖新品营销、节点营销、公益营销等多种场景，帮助品牌提升曝光、促进转化 。垂直 行业解决方案中，数码家电、汽车、大健康等行业可借助知乎平台开展特色活动，实现破圈传播和专业背书 。知乎还 ...

同时，知乎坚决打击盗版行为，保护创作者的合法权益。2024年持续优加大反盗版力度，通过机制、技 术、产品等手段，取得版权保护的丰硕成果：全年识别侵权线索超过3.5万条，封禁私域盗版社群超过 150个，发起民事诉讼超过20起，发起刑事诉讼超过10起，关停盗版网站近20家，打击盗版团伙超过10 个。 【环球网科技综合报道】4月17日消息，近日，知乎正式发布2024年ESG（环境、社会与管治）报告， 从社会责任、社区创新、用户体验、企业管理与绿色运营等多个角度，披露公司在ESG各个领域的举措 与成果。 过去一年，知乎也通过AI技术赋能知识的生产和消费，放大社区的专业可信价值。知乎自研大模型"知 海图AI"是首批通过国家备案的大模型之一；AI搜索产品"知乎直答"实现了AI生成结果直接溯源答主真 实创作，有效缓解了AI产品普遍存在的幻觉问题，受到用户与创作者的认可。借助产品技术创新等举 措，知乎引领了知识服务行业模式创新，先后入选第五批国家文化和科技融合示范基地，和首批北京市 文化和科技融合示范基地。 报告显示，迄今为止，超过 7700 万各行各业的专业人士在知乎活跃："夸父一号"卫星首席科学家甘为 群、三代核电技术" ...

《报告》显示，62.4% 的用户囤积照片、视频等「情绪痕迹」，61.9% 的人存储大量「存了等于学了」 的学习资料，56.3% 的打工人则积攒了以TB为单位的职场文件。究其原因，值得关注的是，71.6% 的用 户因「害怕未来需要」而拒绝删除文件，折射出深层的「损失厌恶」心理。 知乎站内话题 # 数据焦虑 # 下，用户自嘲为「电子神农」、「快门杀手」、「互联网收藏家」—— 他 们用存储构建私人数字博物馆，却陷入「越存越乱、越乱越慌」的恶性循环。数据不再是工具，而成为 情感与效率的双重负担。 ——超六成用户患「数字囤积症」，绿联NAS私有云打造数据管理新范式 在这个万物皆可数字化的时代，每个人的设备里，都藏着一座精神仓库。那些不愿删去的老照片、舍不 得清空的聊天记录、反复回看的视频片段… 一条条记录、一帧帧画面，都是我们人生的备份。我们总有一万个不删的理由，却鲜有人能真正管理好 这份珍贵的数字记忆。我们为什么成为「数据仓鼠」？又该如何守护好自己的精神粮仓？ 这些现象背后，是当代人普遍面临的「数据囤积症」。今日，全球性科技消费电子知名品牌绿联 (UGREEN)与中文互联网第一问答平台知乎携手，联合发布《当代人数据囤 ...

Full information regarding these and other risks and uncertainties is included in our public filings with the U.S. Securities and Exchange Commission and the Hong Kong Stock Exchange. The company does not assume any obligation to update any forward-looking statements as required under the applicable law. Additionally, the discussion today will include both GAAP and non-GAAP financial measures for comparison purpose only. For reconciliation of these non-gap measures to the most directly comparable gap measur ...

BEIJING, April 15, 2025 (GLOBE NEWSWIRE) -- Zhihu Inc. ("Zhihu" or the "Company") (NYSE:ZH, HKEX: 2390)), a leading online content community in China, today announced that it filed its annual report on Form 20-F for the fiscal year ended December 31, 2024 with the Securities and Exchange Commission on April 15, 2025. The annual report can be accessed on the Company's investor relations website at https://ir.zhihu.com. The Company will provide a hard copy of its annual report containing the audited consolida ...

Financial Performance - Revenues for 2023 reached RMB 4,198,889, a 16.5% increase from RMB 3,604,919 in 2022[48] - Gross profit for 2023 was RMB 2,295,848, representing a gross margin of approximately 54.7%[48] - Net loss attributable to Zhihu Inc.'s shareholders decreased to RMB 843,641 in 2023 from RMB 1,581,157 in 2022, a reduction of 46.6%[48] - The company expects revenues for 2024 to be approximately RMB 3,598,905, reflecting a decrease of 14.3% compared to 2023[48] - The net loss per share for 2023 was RMB 2.82, significantly improved from RMB 5.19 in 2022[48] - In 2022, 2023, and 2024, the company incurred net losses of RMB1.6 billion, RMB839.5 million, and RMB169.0 million (US$23.1 million) respectively, along with negative operating cash flows of RMB1.1 billion, RMB415.5 million, and RMB280.2 million (US$38.4 million) respectively[79] Cash Flow and Liquidity - Cash and cash equivalents as of December 31, 2023, were RMB 2,106,639, down from RMB 4,525,852 at the beginning of the year[51] - Net cash used in operating activities improved to RMB 415,527 in 2023 from RMB 1,114,954 in 2022[51] - Cash and cash equivalents increased to RMB 3,999,160 thousand in 2024 from RMB 2,106,639 thousand in 2023, representing an increase of approximately 90%[55][57] - Net cash provided by operating activities was RMB (280,185) thousand for the year ended December 31, 2024, compared to a positive cash flow in the previous year[57] - The company reported net cash used in investing activities of RMB 1,681,140 thousand for 2023, compared to a net cash provided of RMB 3,490,467 thousand in 2022[59] Assets and Liabilities - Total current assets decreased to RMB 6,377,880 in 2023 from RMB 6,795,272 in 2022[50] - Total liabilities reduced to RMB 1,537,266 in 2024 from RMB 2,093,662 in 2023, indicating a 26.8% decrease[50] - As of December 31, 2024, total assets amounted to RMB 5,732,952 thousand, a decrease from RMB 6,795,272 thousand as of December 31, 2023[55][56] - Total current liabilities decreased to RMB 1,524,656 thousand in 2024 from RMB 1,945,488 thousand in 2023, a reduction of about 22%[55][56] Investments and Capital Contributions - The aggregate amount of capital contributions by Zhihu Inc. to its intermediate holding companies and subsidiaries was RMB10.3 billion, RMB10.0 billion, and RMB9.6 billion (US$1.3 billion) for 2022, 2023, and 2024, respectively[42] - The company reported a total of RMB 1,007,851 thousand in cash inflows from investing activities, highlighting strong investment performance[57] - The company has experienced significant user growth, with a highly engaged user base, but any decline in content quality may adversely affect user retention and growth[73] Regulatory and Compliance Risks - The PCAOB's ability to inspect registered public accounting firms in mainland China and Hong Kong may affect the trading of Zhihu's shares in the U.S. under the HFCAA[37] - The company operates through PRC subsidiaries and VIEs, relying on contractual arrangements due to restrictions on foreign investment in certain sectors[33] - The company has obtained requisite licenses and permits for its operations in China, but uncertainties remain regarding future compliance[39] - The company is subject to complex and evolving laws regarding cybersecurity and data privacy, which could lead to penalties and increased operating costs if not complied with[90] - The PRC government may impose penalties or revoke business licenses if the VIE structure is deemed non-compliant with regulations, which could adversely affect operations[153] User Engagement and Market Competition - The company faces risks related to maintaining an engaged user base and high-quality user-generated content, which are critical for its success[63] - The company operates in a highly competitive market and must keep up with technological developments to avoid adverse effects on its business[63] - The company may struggle to balance monetization efforts with user experience, which could negatively impact brand reputation if advertisements are perceived as intrusive[77] Technology and Innovation - The company is actively developing AI-powered tools, such as Zhihu Zhida, to adapt to technological changes, but there is uncertainty regarding the timely capture of benefits from these advancements[71] - The company launched its first Large Language Model, Zhihaitu AI, in 2023, which received regulatory registration in November 2023[101] - In June 2024, the company introduced the AI search product, Zhihu Zhida, enhancing user experience in querying and searching[101] Shareholder and Corporate Governance - Zhihu Inc. has not declared or paid any cash dividends since its ADS listing in March 2021 and does not plan to do so in the foreseeable future[44] - The board of directors has complete discretion over dividend distribution, which may depend on future operational results and cash flow[226] - Holders of ADSs have limited voting rights and cannot directly attend shareholder meetings[229] Foreign Investment and Economic Environment - The U.S. government imposed a 10% tariff on most countries, with a 34% additional tariff on goods imported from China, leading to cumulative tariffs exceeding 100% between the U.S. and China[145] - The final rule from the U.S. Department of the Treasury may limit the ability to raise capital from U.S. investors, potentially affecting business operations and financial condition[144] - The ongoing geopolitical tensions, particularly between the United States and China, may adversely impact the company's business and financial condition[142]

【环球网科技综合报道】4月15日消息，在2025年世界互联网大会亚太峰会上，知乎创始人、CEO周源在会上发表演讲，系统阐释了AI时代知识社区的使命 与创新方向。在国内外大模型持续迭代、AI技术加速渗透各行各业的背景下，周源提出"以人的价值为锚点，推动AI应用高质量发展"的观点，引发业界对技 术伦理与人类创造力关系的思考。 在周源看来，专家网络会成为更强的"人和AI的结合体"，他们不仅不会被AI取代，每个行业10%的头部专家价值都会被放大。 为此，知乎在AI搜索产品知乎直答中持续强化专家网络的价值，实现AI生成内容直接溯源到知乎专家的真实创作。通过社区的专家网络，降低AI的幻觉和 污染问题，让AI更专业可信。数据显示，知乎直答在上线不到一年时间里，月活用户已增长至千万级别。（勃潺） 知乎拥有超过7700万创作者组成的专家网络，他们由各行业的新质生产力者组成，擅于拥抱和使用AI新技术。这些真实的专家分享与AI的协同正在重塑知 识共享的新形态：开发者与开源AI协作优化代码，学者借助AI工具挖掘跨学科研究新范式，创业者通过AI模拟市场推演迭代商业蓝图，教师通过AI个性化 教案推动普惠教育。 "人类创造力与AI在社区共 ...