Financial Performance - Revenue for the six months ended June 30, 2024, reached 638.287million,a26.1506.133 million in the same period of 2023[2] - Net income for the same period was 166.536million,reflectinga22.1136.365 million year-over-year[2] - Gross profit increased to 131.201million,up27.4102.960 million in the previous year[2] - Adjusted EBITDA for the period was 62.881million,representinga21.451.802 million in 2023[2] - The company has achieved profitability for seven consecutive quarters since Q4 2022, with revenue continuing to rise quarter-over-quarter in 2023 and into the first half of 2024[41] - In 2023, Mintegral's revenue increased by 29.0% year-over-year, while non-programmatic advertising revenue decreased by 16.4%, yet the advertising technology business net income grew by 22.3%[42] - The company recorded a profit attributable to equity holders of 9.3million,downfrom10.2 million in the same period last year[89] - The net profit for the six months ended June 30, 2024, was 7.337million,downfrom8.522 million in 2023, indicating a decrease of about 14%[108] - The basic earnings per share for the period was 0.61,comparedto0.66 in the same period last year[108] Advertising Technology - The Ad-tech segment, centered around Mintegral, accounts for over 90% of the company's net revenue, while the Mar-tech segment is still in the early stages of product development[20] - The Ad-tech segment generated 629.6millioninrevenue,accountingfor98.6603.7 million, making up 95.9% of Ad-tech revenue, with a 29.0% increase compared to the previous year[67] - The company aims to integrate its Ad-tech and Mar-tech capabilities to create a comprehensive product matrix covering various stages of developer growth[19] - The company has invested heavily in building a smart bidding system since the second half of 2021 to enhance its algorithm capabilities[12] - The Target ROAS smart bidding feature launched in May 2023 has contributed over 60% of Mintegral's total revenue in the first half of 2024[42] - The Mintegral platform processes over 200 billion daily ad requests, serving more than 10,000 global top advertisers and 100,000 leading apps[18] Market Trends - The global mobile advertising expenditure reached 362billionin2023,withanexpectedgrowthtoover400 billion in 2024, indicating a compound annual growth rate (CAGR) of 16.2% from 2019 to 2024[9] - The trend of hybrid monetization is becoming mainstream among top mobile games, requiring higher demands on advertising algorithms[12] - The trend of Chinese companies expanding overseas is expected to see marketing expenditures surpassing 50billionby2025,indicatingarobustgrowthtrajectory[10]−TheadvertisingmarketinEuropeandtheUSisshowingresilience,withmajorplatformslikeGoogleandMetacontinuingtoperformwell,contributingtoastableupwardtrendintheoveralladvertisingmarket[5]CustomerBaseandGlobalPresence−Mintegral′smaincustomersareinthegamingsector,accountingfor72.296.7 million, a 21.2% increase compared to the same period last year[81] - The increase in expensed R&D was 49.4% year-on-year, reaching 62.8million,mainlyduetothedevelopmentofanintelligentbiddingsystem[81]FinancialPosition−Thecompany′stotalassetsasofJune30,2024,amountedto745.0 million, an increase from 691.6millionasofDecember31,2023[93]−Thetotalliabilitieswere505.8 million as of June 30, 2024, compared to 432.4millionasofDecember31,2023,resultinginadebt−to−assetratioof67.984.0 million as of June 30, 2024, down from 146.3millionasofDecember31,2023[94]−Thecompanyreportedanetcurrentliabilityof71,176,000, raising concerns about its ability to continue as a going concern[114] Strategic Goals - The company aims to expand its platform scale and diversify its offerings as part of its mid-term strategic goals[70] - Mintegral aims to become a Growth Hub for small and medium developers, focusing on addressing their globalization challenges and enhancing their market penetration[43] - The company is committed to a globalization strategy, actively expanding its market share in the Asia-Pacific, EMEA, and Americas regions[50] Legal and Regulatory Matters - The company reached a settlement agreement with a shareholder (Seller A) regarding the acquisition of an 18.56% stake in Beijing Hot Cloud Technology, agreeing to pay a total of 25,684,000,whichincludes23,512,000 as settlement and 2,172,000inrelatedcosts[139]−Thecompanyiscurrentlyinvolvedinanongoingdisputewithanothershareholder(SellerB)regardinga15.3032,249,000 plus additional penalties and fees[140] - The company has applied to the National Development and Reform Commission (NDRC) for a security review related to the acquisition of Beijing Hot Cloud Technology, which is currently under review[140]