Financial Performance - Third quarter 2024 net revenue decreased by 15.3% to 118.6million,downfrom140.0 million in Q3 2023[4] - Revenues for the three months ended September 30, 2024, were 118,598thousand,adecreaseof15.2139,996 thousand for the same period in 2023[18] - Adjusted revenues for the three months ended September 30, 2024, were 118,598thousand,downfrom143,120 thousand in the same period of 2023, reflecting a decrease of about 17%[25] - Net loss attributable to Purple Innovation for Q3 2024 was (39.2)million,or(0.36) per diluted share, compared to a net loss of (36.0)million,or(0.34) per diluted share in Q3 2023[7] - Net loss attributable to Purple Innovation Inc. for Q3 2024 was 89,418,000,comparedtoanetlossof102,424,000 in Q3 2023, representing a 12.3% improvement year-over-year[44] - The net loss for Q3 2024 was 89,587,000,comparedto102,841,000 in Q3 2023, reflecting a decrease of 12.3%[44] Gross Margin and Profitability - GAAP gross margin for Q3 2024 was 29.7%, a decrease of 410 basis points from 33.8% in the prior year, while adjusted gross margin improved by 340 basis points to 40.5%[5] - Gross profit for the three months ended September 30, 2024, was 35,193thousand,downfrom47,309 thousand in the prior year, representing a decline of 25.6%[18] - Adjusted gross profit for the three months ended September 30, 2024, was 48,052thousand,withanadjustedgrossprofitmarginof40.553,125 thousand and 37.1% in the same period of 2023[25] Operating Expenses - Operating expenses increased by 2.6% to 82.0million,drivenby19.8 million in restructuring-related charges[6] - Total operating expenses for the three months ended September 30, 2024, were 82,006thousand,anincreaseof2.479,923 thousand in the same period of 2023[18] - Total operating expenses for the three months ended September 30, 2024, were 82,006thousand,comparedto79,923 thousand in the same period of 2023, indicating an increase of approximately 3%[27] - Restructuring related charges in operating expenses for the three months ended September 30, 2024, amounted to (19,832)thousand,withnosuchchargesinthesameperiodof2023[27]EBITDAandAdjustedLoss−AdjustedEBITDAlossnarrowedto(6.4) million in Q3 2024, compared to (16.3)millioninthesameperiodlastyear[8]−EBITDAforthethreemonthsendedSeptember30,2024,was(27,391) thousand, compared to (29,655)thousandforthesameperiodin2023,indicatinganimprovementinoperationalperformance[22]−AdjustednetlossforQ32024was39,439,000, with a diluted loss per share of 0.37,comparedtoanadjustednetlossof57,238,000 and a diluted loss per share of 0.55inQ32023,indicatinga30.9(8,418) thousand, compared to (19,358)thousandforthesameperiodin2023,showingareductioninlossofabout5723.4 million, down from 26.9millionasofDecember31,2023[10]−Cashandcashequivalentsattheendoftheperiodwere23,399 thousand, compared to 26,606thousandattheendofSeptember30,2023[19]−Thecompanyreportedanetcashusedininvestingactivitiesof(1,128) thousand for the three months ended September 30, 2024, compared to (4,360)thousandinthesameperiodof2023,showingareductionincashoutflow[19]−CashflowsfromoperatingactivitiesforthethreemonthsendedSeptember30,2024,provided1,119 thousand, a significant improvement from (17,755)thousandintheprioryear[19]RestructuringandFutureOutlook−Totalrestructuring,impairment,andrelatedchargesinQ32024amountedto32.7 million, with additional charges of 9.9millionexpectedthroughQ22025[9]−ThecompanyanticipatesannualEBITDAsavingsof15 to 20millionstartingin2025fromitsrestructuringplan[9]−Thecompanyexpectstobeatthelowerendofitsguidancerangeforfull−year2024netrevenueof490 million to 510million[11]TaxandShares−Thecompanyreportedanadjustedincometaxbenefitof13,785,000 for Q3 2024, down from $20,006,000 in Q3 2023, reflecting a decrease of 31.1%[44] - The estimated effective tax rate for the nine months ended September 30, 2024, and 2023 was 25.9%[47] - The weighted average shares, diluted, for Q3 2024 were 107,008,000, compared to 102,962,000 for Q3 2023, indicating an increase in shares outstanding[44]