Cricut(CRCT) - 2024 Q3 - Quarterly Report

User Metrics - As of September 30, 2024, Cricut reported 5.9 million Active Users, a slight decrease from 5.93 million in the previous year[120]. - The number of Paid Subscribers increased to 2.84 million, up from 2.70 million year-over-year, representing a growth of approximately 5.2%[120]. - Cricut's digital platform enhancements have led to a 115% increase in Paid Subscribers from 1.3 million in 2020 to nearly 2.8 million in 2023[116]. Revenue and Financial Performance - Total revenue for the three months ended September 30, 2024, was $167.9 million, a decrease of$7.0 million or 4% compared to $174.9 million for the same period in 2023[142]. - Platform revenue accounted for 40$0.2 million, or 0%, to $77.7 million for the three months ended September 30, 2024, driven by an increase in paid subscribers from 2.7 million to 2.8 million[143]. - Products revenue decreased by$7.2 million, or 7%, to $90.2 million for the three months ended September 30, 2024, primarily due to increased promotional activity[144]. - Gross profit for the three months ended September 30, 2024, was$77.4 million, a decrease of $4.6 million or 6$81.9 million for the same period in 2023[147]. - Net income for the three months ended September 30, 2024, was $11.5 million, a decrease of$5.7 million or 33% compared to $17.2 million for the same period in 2023[142]. Cost and Expenses - Gross margin for the fourth quarter of 2023 was 42$90.5 million, a decrease of $2.4 million or 3$92.9 million for the same period in 2023[147]. - Research and development expenses decreased by $0.7 million, or 4$15.2 million for the three months ended September 30, 2024[156]. - Total operating expenses for the three months ended September 30, 2024, were $66.8 million, an increase of$8.5 million or 15% compared to $58.2 million for the same period in 2023[147]. - Sales and marketing expenses increased by$6.9 million, or 24%, to $35.3 million for the three months ended September 30, 2024, compared to$28.4 million for the same period in 2023[159]. - General and administrative expenses increased by $2.3 million, or 16$16.2 million for the three months ended September 30, 2024, compared to $14.0 million for the same period in 2023[161]. Cash Flow and Dividends - Net cash flows provided by operating activities were$161.9 million for the nine months ended September 30, 2024, compared to $196.0 million for the same period in 2023[172]. - The company paid dividends of$109.8 million in 2024, a significant decrease from $293.8 million in 2023[169]. - Cash and cash equivalents and marketable securities totaled$142.4 million and $104.6 million, respectively, as of September 30, 2024[168]. - The company experienced a decrease in net cash flows used in investing activities, primarily due to an increase in proceeds from the maturities of marketable securities in 2024[175]. Strategic Initiatives - Cricut expects to achieve gross savings of approximately$3.2 million in 2024 due to a restructuring plan initiated in Q1 2024[132]. - The company has reduced its reportable segments from three to two, combining Subscriptions and digital content into one Platform segment, reflecting a strategic focus on digital growth[116]. - The company anticipates returning to a more normal seasonality pattern as the impact of the pandemic and global economic challenges abate[114]. - Future capital requirements may vary materially based on revenue growth, R&D spending, and market conditions, with potential needs for additional financing[170].