Financial Performance - Second quarter reported net sales decreased 1% to 1.1billion,witha32.0 billion, remaining flat on an organic basis[2] - First half reported operating income decreased 7% to 622million,witha30.96[2] - Gross profit declined 8% to 1.2billion,withagrossmargincontractionof240basispointsto59.21,107 million, a decrease of 1% compared to 2024's projected 1,095million[28]−Grossprofitfor2023was671 million, down 4% from 2024's projected 646million[28]−Netincomeincreasedby7242 million in 2023 to 258millionin2024[28]−Earningspershare(diluted)roseby90.50 in 2023 to 0.55in2024[28]−Thecompanyreporteda50.2265 per share[18] - The effective tax rate for 2023 was 22.0%, projected to decrease to 17.6% in 2024[28] - A 13millionfranchisetaxrefundwasrecognizedinthefirstquarteroffiscal2025duetoachangeinfranchisetaxcalculationmethodologyinTennessee,retroactivelyappliedtofiscal2020throughfiscal2023[57]MarketTrendsandStrategies−Emergingmarketssawa6175 million from the sale of the Sonoma-Cutrer wine business[51] - The company reported a 3% increase in net sales, cost of sales, and gross profit due to inventory changes[43] - Organic net sales decreased by 3% in the United States, with a 2% increase from acquisitions and divestitures[41] - Depletions are used to measure volume more closely reflecting consumer demand than shipments to distributors[75] - Consumer takeaway data, provided by external parties, serves as a leading indicator of consumer demand trends[77] - The estimated net change in distributor inventories is calculated to understand the impact of inventory changes on organic trends[79] Advertising and Expenses - Advertising expenses decreased by 9% from 140millionin2023to126 million in 2024[28] Non-GAAP Measures - The company uses non-GAAP measures like "organic change" to assess performance consistently, compare with competitors, and communicate financial performance, excluding items like foreign exchange fluctuations[59] - Estimated fluctuations in distributor inventories are provided to understand performance trends, particularly in the U.S. market, which operates under a three-tier distribution system[60] - The company aggregates markets by economic development stage and brands by beverage alcohol category to explain operational results and highlight trends[61] Production Changes - In fiscal 2024, production of Jack Daniel's Country Cocktails fully transitioned to Pabst Brewing Company, removing non-comparable operating activity from the first and second quarters of fiscal 2024 and fiscal 2025[55]