Bestore(603719)2025-01-16 10:46Financial Performance - The company expects a net profit attributable to shareholders for 2024 to be between -40 million and -25 million yuan, with a net profit excluding non-recurring gains and losses between -70 million and -50 million yuan [2]. - In the same period last year, the total profit was 262 million yuan, and the net profit attributable to shareholders was 180 million yuan, with a net profit excluding non-recurring gains and losses of 65.14 million yuan [4]. Strategic Decisions - The decline in net profit is primarily due to the company's strategy of "reducing prices without compromising quality," which affected gross margins due to price reductions and adjustments in product structure [5]. - The company launched a new brand value proposition of "natural and healthy new snacks," with several products achieving monthly sales exceeding 10 million yuan [6]. - The company terminated its 2023 employee stock ownership plan early, resulting in an immediate recognition of approximately 18 million yuan in the current period due to the cancellation of equity instruments [6]. Government Support - Government subsidies received by the company decreased by approximately 33 million yuan year-on-year [6]. Investor Advisory - The company emphasizes that the performance forecast data is preliminary and has not been audited by registered accountants, urging investors to be aware of investment risks [8].