XIN HEE CO.(003016)2025-01-24 10:05Financial Performance Expectations - The company expects a net loss of between 48 million and 72 million yuan for the year 2024, a decline of 147.94% to 171.90% compared to a profit of 100.14 million yuan in the same period last year [3]. - The net profit after deducting non-recurring gains and losses is projected to be a loss of between 56 million and 83 million yuan, down 167.24% to 199.65% from a profit of 83.29 million yuan last year [3]. - The company anticipates an asset impairment provision of approximately 112.22 million yuan, an increase of about 47.77% from 75.94 million yuan in the previous year, primarily due to inventory write-downs [6]. - Non-recurring gains and losses are estimated to be around 9.46 million yuan, compared to 16.85 million yuan in 2023 [6]. - The financial data in the earnings forecast is preliminary and may differ from the final figures in the annual report [7]. - Investors are advised to exercise caution as the final financial data will be disclosed in the 2024 annual report [7]. Strategic Changes and Market Focus - The decline in revenue is attributed to strategic brand repositioning and adjustments in product lines, channel layouts, and marketing strategies [5]. - The company is focusing on core business and customer needs while actively expanding the market to increase revenue scale [6]. - The company is undergoing organizational restructuring and enhancing brand marketing, which has impacted current profits due to related investments [6]. - The company will continue to strengthen internal management and strictly control production costs and operating expenses to improve operational efficiency [6].