Financial Performance - Fourth quarter 2024 net sales increased by 2% to 1,646million,or35,380 million, or 0.5% in constant currency, compared to the prior year[4]. - Fourth quarter 2024 reported operating income was 158million,anincreaseof18 million, while adjusted operating income was 161million,anincreaseof14 million[5]. - Full year 2024 reported net income improved by 327millionto542 million, with earnings per share increasing to 1.58from0.60[5]. - Gross margin for the fourth quarter 2024 increased to 50.7%, up 190 basis points from the prior year[8]. - Worldwide net sales for the year ended December 31, 2024, were 5,379.5million,aslightdecreaseof15,441.2 million in 2023[47]. - Net income for the year ended December 31, 2024, was 541.8million,asignificantincreaseof153214.4 million in 2023[40]. - Adjusted EBITDA for the year ended December 31, 2024, was 1,057.6million,reflectinga12947.8 million in 2023[46]. Shareholder Returns - The company repurchased 400millionofsharesin2024andplanstorepurchaseanadditional600 million in 2025[5]. - For the year ended December 31, 2024, Mattel reported a net income per common share of 1.58,asignificantincreaseof1630.60 in 2023[44]. Sales by Region - The North America segment saw a 1% increase in net sales in the fourth quarter, while international net sales increased by 3%[6][7]. - North America net sales for Q4 2024 were 975.5million,a1968.5 million in Q4 2023[49]. - International net sales for Q4 2024 reached 670.9million,reflectinga3652.2 million in Q4 2023[50]. - EMEA region saw a 10% increase in net sales, totaling 402.6millioninQ42024,upfrom366.5 million in Q4 2023[50]. - Latin America net sales decreased by 16% in Q4 2024, totaling 153.4millioncomparedto182.4 million in Q4 2023[50]. - The Asia Pacific region experienced an 11% increase in net sales, totaling 114.9millioninQ42024,upfrom103.3 million in Q4 2023[50]. Brand Performance - Worldwide gross billings for vehicles increased by 14% to 544millioninthefourthquarter,primarilydrivenbygrowthinHotWheels[17].−Barbiebrandgrossbillingsdecreasedby121,350.1 million in 2024 from 1,537.8millionin2023[48].−HotWheelsbrandgrossbillingsincreasedby101,575.0 million in 2024 compared to 1,432.4millionin2023[48].−Barbiebrandgrossbillingsdecreasedby14217.4 million compared to 252.8millioninQ42023[49].−HotWheelsbrandgrossbillingsincreasedby11220.3 million, up from 198.5millioninQ42023[49].OperationalMetrics−AdjustedGrossProfitandAdjustedGrossMarginarekeymetrics,withAdjustedGrossMarginprovidinginsightintounderlyingtrendsincoreprofitability[27].−AdjustedOperatingIncomeandAdjustedOperatingIncomeMarginexcludeseveranceandrestructuringexpenses,offeringaclearerviewofoperationalperformance[29].−AdjustedEarningsPerSharereflectscorebusinessperformance,adjustedfornon−recurringitems,providingamoreaccurateearningsmeasure[30].−EBITDAandAdjustedEBITDAarecriticalforassessingbusinessperformance,withAdjustedEBITDAexcludingnon−coreexpenses[31].−FreeCashFlowrepresentsnetcashfromoperatingactivitiesminuscapitalexpenditures,crucialforevaluatingliquidity[32].−TheLeverageRatio,calculatedasTotalDebtdividedbyAdjustedEBITDA,helpsgaugefinancialhealthandoperationalefficiency[33].−NetDebt,whichaccountsforcashandequivalents,isavitalindicatorformonitoringliquidityandbalancesheetstrength[34].−ConstantCurrencymetricsareusedtoanalyzeperformancetrendswithouttheimpactofexchangeratefluctuations,enhancingcomparability[36].−GrossBillingsserveasakeyperformanceindicator,reflectingamountsinvoicedtocustomersandhighlightingsignificantbusinesstrends[37].InventoryandCashFlow−CashflowsprovidedbyoperatingactivitiesfortheyearendedDecember31,2024,were800.6 million, down from 869.8millionin2023[42].−NetcashflowsprovidedbyoperatingactivitiesfortheyearendedDecember31,2024,were800.6 million, down 8% from 869.8millionin2023[46].−Thecompanyreportedadecreaseininventoriesto501.7 million in 2024 from 571.6millionin2023[41].−Theaccountsreceivablenetdaysofsalesoutstanding(DSO)improvedto55daysin2024from60daysin2023[42].−FreecashflowfortheyearendedDecember31,2024,was597.9 million, down 16% from 709.5millionin2023[46].DebtandTaxation−Thecompany’slong−termdebtremainedstableat2,334.4 million as of December 31, 2024, compared to $2,330.0 million in 2023[41]. - The leverage ratio (Total Debt/Adjusted EBITDA) improved to 2.2x in 2024 from 2.5x in 2023[46]. - The tax rate as reported for 2024 was 17%, a decrease of 41 percentage points from 58% in 2023[45].