Financial Performance - The Trade Desk reported fourth quarter revenue of 741million,a222.4 billion, reflecting a 26% growth compared to 2023[4]. - Net income for the fourth quarter was 182million,withanetincomemarginof25393 million, representing a margin of 16%[4]. - The company achieved an adjusted EBITDA of 350millioninthefourthquarter,maintainingamarginof471.01 billion, with a margin of 41%[4]. - Net income for the year ended December 31, 2024, was 393,076million,asignificantincreaseof119.9178,940 million in 2023[25]. - Adjusted EBITDA for the year ended December 31, 2024, was 1,010,649million,representinga31771,526 million in 2023[27]. - Cash and cash equivalents at the end of the year on December 31, 2024, were 1,369,463million,upfrom895,129 million in 2023, marking a 53% increase[24]. - Total assets as of December 31, 2024, amounted to 6,111,951million,a24.94,888,687 million in 2023[23]. - Non-GAAP net income for the year ended December 31, 2024, was 832,303million,comparedto628,099 million in 2023, reflecting a 32.5% growth[27]. - The company reported a GAAP diluted earnings per share of 0.78fortheyearendedDecember31,2024,comparedto0.36 in 2023[27]. Customer Metrics - Customer retention remained over 95% for the year, consistent with the past eleven years[5]. Acquisitions and Investments - The Trade Desk announced an agreement to acquire Sincera, a digital advertising data company, expected to close in Q1 2025[8]. - The company has authorized an additional 564millionforsharerepurchases,bringingthetotalto1 billion[12]. - The company repurchased 234,784millionofClassAcommonstockduringtheyear,downfrom646,597 million in 2023[24]. Operational Highlights - The Trade Desk's platform facilitated 12billioningrossspendfor2024,indicatingstrongmarketdemand[5].−PlatformoperationsrevenuefortheyearendedDecember31,2024,reached29,310 million, a 39.2% increase from 21,048millionin2023[20].−TotalsalesandmarketingexpensesfortheyearendedDecember31,2024,were99,135 million, up 30.5% from 75,924millionin2023[20].−Technologyanddevelopmentexpensesincreasedto138,393 million for the year ended December 31, 2024, compared to 120,823millionin2023,reflectinga14.5575 million and adjusted EBITDA of approximately $145 million[8]. - The company plans to launch the Ventura Operating System to enhance streaming TV experiences and advertising efficiency[8].