Financial Performance - In Q4 2024, Autohome's total net revenue was RMB 1,783.4 million (USD 244.3 million), a decrease of 6.7% from RMB 1,911.4 million in Q4 2023[10] - The net profit attributable to Autohome in Q4 2024 was RMB 320.5 million (USD 43.9 million), down 28.3% from RMB 446.7 million in Q4 2023[17] - The adjusted net profit (non-GAAP) for Q4 2024 was RMB 486.5 million (USD 66.7 million), compared to RMB 502.8 million in Q4 2023[5] - For the full year 2024, total net revenue reached RMB 7,039.6 million (USD 964.4 million), a decline of 2.0% from RMB 7,184.1 million in 2023[5] - The full year net profit attributable to Autohome was RMB 1,681.1 million (USD 230.3 million), down 13.1% from RMB 1,935.3 million in 2023[5] - The operating profit for Q4 2024 was RMB 232.4 million (USD 31.8 million), down from RMB 366.7 million in Q4 2023[14] - Operating profit for 2024 was RMB 1,003.5 million (USD 137.5 million), down from RMB 1,137.4 million in 2023, a decrease of about 11.8%[24] - Media services revenue in 2024 was RMB 1,523.1 million (USD 208.7 million), down from RMB 1,870.8 million in 2023, a decrease of about 18.5%[21] - The company reported a total operating cost of RMB 4,898,930 for the full year 2023, an increase from RMB 4,841,421 in 2024[41] User Engagement and Market Presence - Autohome's daily active users on mobile increased by 13.6% year-over-year to 77.48 million as of December 2024, indicating effective content-driven traffic growth strategies[9] - The company has expanded its offline presence with over 150 stores, enhancing service capabilities[9] - Online marketing and other business revenues grew by 8.1% year-over-year, contributing to the overall revenue growth[9] - The company is focused on enhancing brand awareness and user retention in the competitive online automotive advertising market[36] - The company plans to continue expanding its market presence and exploring new strategies for growth[36] Research and Development - Research and development expenses for Q4 2024 were RMB 328.0 million (USD 44.9 million), a decrease from RMB 355.9 million in Q4 2023[16] - Research and development expenses for the full year 2023 totaled RMB 1,348,472, a slight decrease from RMB 1,318,443 in 2024[41] Financial Metrics and Reporting - Autohome reported adjusted net profit, excluding stock-based compensation and other non-operating items, to provide a clearer view of operational performance[38] - The company emphasizes the importance of non-GAAP financial metrics to help investors understand business trends and core operational performance[38] - Autohome's management uses adjusted EBITDA as a key performance indicator, which excludes tax expenses, depreciation, and amortization[38] - Autohome's financial statements are prepared in accordance with US GAAP, supplemented by non-GAAP measures for better performance assessment[38] - The company acknowledges the limitations of non-GAAP financial metrics, which may not reflect all operational costs and future expenses[38] Employee and Investor Relations - The company had a total of 4,415 employees as of December 31, 2024, including 1,332 employees from Tian Tian Pai Che[31] - The company has a dedicated investor relations team to address inquiries and provide updates on financial performance[39] - Autohome's financial disclosures are available on the SEC and Hong Kong Stock Exchange websites, ensuring transparency for investors[36] Future Outlook and Risks - Autohome's future business development and financial condition are subject to various risks, including market competition and regulatory environment in China[36] - The earnings conference call is scheduled for February 20, 2025, at 7:00 AM EST[32]
汽车之家-S(02518) - 2024 - 年度业绩