Financial Performance - Q4 2024 gross profit reached 2.31billion,representinga141.38 billion, with a 16% year-over-year growth, while Square gross profit was 924million,reflectinga1213 million and Adjusted Operating Income of 402million[42]−For2025,thecompanyexpectsgrossprofitgrowthofatleast152.1 billion in Adjusted Operating Income[42] - Total net revenue for the twelve months ended December 31, 2024, was 24.12billion,anincreaseof10.021.92 billion in 2023[84] - Gross profit for the twelve months ended December 31, 2024, was 8.89billion,comparedto7.50 billion in 2023, marking a 18.5% increase[84] - Operating income for the period was 892.33million,asignificantrecoveryfromanoperatinglossof278.84 million in 2023[84] - Net income attributable to common stockholders was 2.90billion,asubstantialincreasefrom9.77 million in the previous year[84] - Basic net income per share attributable to common stockholders was 4.70,comparedto0.02 in 2023[84] Cash Flow and Liquidity - Adjusted Free Cash Flow for the trailing twelve months ended December 31, 2024, was 2.1billion,growingmorethan4xyearoveryear[59]−ThecompanyendedQ42024withtotalliquidityof10.7 billion, including 9.9billionincashandcashequivalents[61]−Cashflowsfromoperatingactivitiesimprovedto1,707,350, compared to 100,961intheprioryear,indicatingastrongoperationalperformance[86]−Thecompanyreportedanetcashincreaseof4,221,425 for the year, compared to 573,181inthepreviousyear,reflectingrobustcashmanagement[88]CustomerEngagementandGrowth−CashApp′spaycheckdepositactivesincreasedto2.5million,a254 billion in 2024[39] - Cash App Card reached 25 million monthly actives as of December 2024, with significant engagement from younger customers[37] - Cash App Borrow scaled to nearly 9billioninoriginationsoverthepastyear,indicatingstrongcustomerdemandforsmallloans[6]RevenueStreams−Transaction−basedrevenuereached6.61 billion, up from 6.32billioninthepreviousyear,reflectingagrowthof4.77.16 billion, a rise of 20.5% compared to 5.94billionin2023[84]−Bitcoinrevenuegrewto10.20 billion, representing an increase of 7.4% from 9.50billionin2023[84]−TheBNPLplatformachievedagrossmerchandisevalueof10.3 billion, with gross profit of 298million,up232.298 billion, with product development expenses up 12% year-over-year[55] - Marketing spend for Square increased over 60% year-over-year in Q4 2024 to drive customer acquisition[31] - The company is investing heavily in applied AI tools to enhance productivity and efficiency across its operations[23] - The company plans to increase investment in go-to-market initiatives across Square and Cash App by more than 20% in 2025[63] Shareholder Returns - The company repurchased 2.3 million shares of Class A common stock for 183millioninQ42024,with2.7 billion remaining under its share repurchase authorization[60] Future Projections - The company expects to exit 2025 at a Rule of 40 run rate, ahead of schedule, with continued momentum throughout the year[24] - The company remains committed to achieving Rule of 40 in 2026 and expects to exit 2025 at or above this target on a quarterly basis[42] - In Q1 2025, the company projects gross profit of 2.32billion,withanexpectedyear−over−yeargrowthof112.1 billion for 2025, equating to a margin of approximately 21% on gross profit[63] Asset Management - Total current assets increased to 19,880,201,upfrom17,818,697, representing an increase of approximately 11.7% year-over-year[85] - Total assets reached 36,777,595,anincreaseof11.133,031,308 in the previous year[85] - Long-term debt rose to 5,105,939,upfrom4,120,091, indicating increased leverage to support growth initiatives[85] - Total stockholders' equity attributable to common stockholders increased to 21,267,932,upfrom18,695,256, reflecting improved profitability and retained earnings[85] Adjusted Metrics - Adjusted EPS for Q4 2024 was 0.71,representinga511,608,790, significantly higher than 351,351forthesameperiodin2023,reflectingayear−over−yearincreaseofapproximately3573,029,031, up from $1,792,420 in 2023, marking an increase of approximately 68.9%[94] - The company reported a gross profit margin of 32% for the twelve months ended December 31, 2024, compared to a margin of 0% in 2023[94]