Revenue Growth - Total revenue for 2024 reached 500.2million,representinga74147.5 million, with automotive insurance vertical revenue increasing over 200% to 135.9million[7][8]−TotalrevenueforQ42024reached55,705, a 164.7% increase from 147,455inQ42023[24]−Totalrevenuefortheyear2024was500,190, a 73.7% increase from 287,921in2023[24]Profitability−Fullyearnetincomeincreasedto32.2 million, compared to a net loss of 51.3millionin2023[12]−NetincomeforQ42024was12,306, compared to a net loss of 6,348inQ42023,representingasignificantturnaround[24]−Year−to−datenetincomefor2024was32,169, compared to a net loss of 51,287fortheentireyearof2023[24]AdjustedEBITDA−AdjustedEBITDAforthefourthquarterwas18.9 million, compared to a loss of 0.9millioninthesamequarterof2023[8]−AdjustedEBITDAforQ42024was18,916, compared to a loss of 886inQ42023,indicatingstrongoperationalperformance[30]CashFlowandLiquidity−Operatingcashflowforthefullyearwas66.6 million, compared to a cash outflow of 2.8millionin2023[12]−Thecompanyendedthefourthquarterwith102.1 million in cash and cash equivalents, a 23% increase from 82.8millionattheendofQ32024[8]−CashprovidedbyoperatingactivitiesforQ42024was20,134, a significant improvement from cash used of 792inQ42023[22]−Cash,cashequivalents,andrestrictedcashattheendofQ42024totaled102,116, up from 37,956attheendofQ42023[22]MarketingandInvestment−VariableMarketingDollars(VMD)forthefourthquarterincreasedover11044.0 million, and full year VMD grew by 55% to 155.2million[7][12]−Variablemarketingdollarsincreasedto44,023 in Q4 2024, up 113.0% from 20,668inQ42023[24]−Thecompanyplanstocontinuestrategicinvestmentsintechnologytoenhanceproductofferingsandsupportinsuranceprovidercustomers[4]−EverQuoteaimstoleverageitstrafficexpertiseanddataassetstodriveprofitablegrowthinto2025andbeyond[4]FutureGuidance−Thefirstquarter2025revenueguidanceisprojectedtobebetween155.0 million and 160.0million,representingapproximately7312,961 in Q4 2024 from a decrease of $3,382 in Q4 2023[22]