Financial Performance - For the year ended December 31, 2024, the company's revenue was 291.3million,representinganincreasefrom267.0 million in 2023, which is a growth of approximately 9.0%[357]. - The company's net income for 2024 was 12.5million,comparedto8.9 million in 2023, reflecting a year-over-year increase of approximately 40.0%[364]. - Operating income for 2024 was 3.9million,upfrom2.0 million in 2023, indicating a significant improvement in operational efficiency[364]. - The company reported a gross profit of 190.2millionfor2024,upfrom167.8 million in 2023, representing an increase of approximately 13.4%[364]. - The company's operating expenses totaled 186.3millionin2024,comparedto165.7 million in 2023, reflecting an increase of about 12.4%[364]. - Total current assets increased to 575.5millionin2024from562.0 million in 2023, marking a growth of about 2.7%[362]. - Total liabilities increased to 462.3millionin2024from399.0 million in 2023, which is an increase of about 15.9%[362]. - The company reported total financial assets of 115.250millionasofDecember31,2024,comparedto151.489 million as of December 31, 2023, indicating a decrease of approximately 23.9%[429]. Cash and Liquidity - As of December 31, 2024, the company reported cash and cash equivalents of 100.5millionandmarketablesecuritiesof40.1 million[27]. - The company had no amounts outstanding under its credit facility as of December 31, 2024, indicating a strong liquidity position[27]. - Cash provided by operating activities for 2024 was 73,425,000,comparedto81,121,000 in 2023 and 87,212,000in2022[372].−Thecompany′scashandcashequivalentsroseto100.5 million in 2024, compared to 78.5millionin2023,anincreaseofapproximately28.075,693,000 in 2024, compared to 59,617,000in2023[372].StockandCompensation−Stock−basedcompensationincreasedto40,752,000 in 2024 from 31,324,000in2023and22,121,000 in 2022[372]. - Total stock-based compensation expense recognized for the year ended December 31, 2024, was 37.676million,comparedto28.862 million in 2023[474]. - The intrinsic value of options exercised was 9.9million,7.5 million, and 6.4millionfortheyearsendedDecember31,2024,2023,and2022,respectively[462].−Unrecognizedstock−basedcompensationrelatedtounvestedstockoptionsasofDecember31,2024,amountedto17.1 million, to be recognized over a weighted average period of 2.49 years[463]. - As of December 31, 2024, unrecognized stock-based compensation related to unvested RSUs was 57.0million,toberecognizedoveraweightedaverageperiodof2.50years[469].AcquisitionsandInvestments−Futureacquisitionsorstrategicinvestmentsmaybechallengingtoidentifyandintegrate,potentiallydisruptingbusinessoperations[26].−TheCompanyacquiredConsultMates,Inc.for30.8 million, with 23.3millionattributedtogoodwill[447].−Goodwillremainedstableat29.6 million as of December 31, 2024, with no accumulated impairment losses[448]. Market and Competition - The company operates in a highly competitive digital advertising industry, which could impact its revenue and financial condition[24]. - The company is focused on maintaining a consistent supply of quality advertising inventory to support growth and profitability[17]. - The company’s success depends on its ability to attract and retain publishers and expand the utilization of its buyers[17]. Legal and Regulatory - The company is subject to evolving legal and industry standards regarding data protection and consumer privacy, which could impact operations[17]. - The company has not entered into any hedging arrangements for foreign currency risk, which may expose it to fluctuations in exchange rates[344]. Taxation - The Company had a total provision for income taxes of 5.270millionfortheyearendedDecember31,2024,withaneffectivetaxrateof29.6447,860 thousand as of December 31, 2024, an increase from 32,537thousandin2023[479].−Thenetdeferredincometaxassetincreasedto24,864 thousand in 2024 from 13,880thousandin2023[479].−TheCompanyrecognizedgrossunrecognizedincometaxbenefitsof4,695 thousand at the end of 2024, up from 4,381thousandin2023[483].AssetsandLiabilities−TheCompany’sproperty,equipment,andsoftware,nettotaled58.522 million in 2024, a decrease from 60.729millionin2023,reflectingadeclineofapproximately3.6386.602 million in 2024 from 347.673millionin2023,representinganincreaseofapproximately11.226.365 million in 2024 from 25.684millionin2023,markinganincreaseofapproximately2.724.8 million in 2024, down from 28.5millionin2023,indicatingadecreaseofapproximately13.08,536,000 in 2024 from 7,468,000in2023,representinga14.38,722,000 in 2024 compared to 7,657,000in2023,markinganincreaseof13.944,402,000 in 2024 from 21,102,000in2023,agrowthof11045,381,000 in 2024, up from 21,843,000in2023,indicatinga1072.2 million in operating income for the year ended December 31, 2024[344]. - The company recognized a net foreign currency loss of 1.5millionfortheyearendedDecember31,2023,comparedtoagainof1.1 million in 2024 and a gain of $0.7 million in 2022[417].