Financial Performance - Company achieved 411.6millioninAnnualRecurringRevenue(ARR)asofDecember31,2024,upfrom337.1 million in 2023, representing a growth of 22%[242] - Revenue for the year ended December 31, 2024, was 376.8million,anincreaseof69.1 million or 22% compared to 307.7millionin2023[279]−Non−GAAPincomefromoperationsfor2024was45.8 million, compared to 11.6millionin2023,showingasignificantimprovement[256]−Freecashflowincreasedto35.3 million in 2024 from 0.3millionin2023,markingasubstantialrise[260]−Grossprofitfor2024was311.3 million, reflecting a 22% increase from 255.3millionin2023,maintainingagrossmarginof833,522 in 2024 from 3,125in2023,reflectinganincreaseof12.73,522 as of December 31, 2024, from 3,125asofDecember31,2023,drivenbystrongupsellactivity[279]−Thenumberofpayingcustomersgrewtoapproximately117,000asofDecember31,2024,upfromnearly108,000asofDecember31,2023[279]ExpensesandCosts−Costofrevenueincreasedby13.2 million or 25% to 65.5millionin2024,primarilyduetohigherintegrationanddatacosts,depreciation,andpersonnelcosts[280]−Salesandmarketingexpensesroseby17.5 million or 14% to 144.3millionin2024,withpersonnelcostsbeingtheprimarydriver[281]−Researchanddevelopmentexpensesincreasedby22.6 million or 39% to 80.1millionin2024,largelyduetohigherpersonnelcostsandincreasedheadcount[282]−Generalandadministrativeexpensesincreasedby1.2 million or 2% to 78.6millionin2024,primarilydrivenbyhigherprofessionalservicescosts[283]CashFlowandInvestments−Netcashprovidedbyoperatingactivitiesfor2024was47.0 million, resulting from net income of 7.4millionadjustedfornon−cashchargesof51.1 million[290] - Cash and cash equivalents as of December 31, 2024, totaled 48.9million,withshort−terminvestmentsat186.7 million and accounts receivable at 9.0million[286]−Netcashusedininvestingactivitiesfor2024was58.2 million, primarily due to 151.2millionforshort−terminvestmentsand25.9 million for acquisitions[292] - Net cash provided by financing activities for 2024 was 1.9million,consistingof4.1 million from stock option exercises, offset by 1.6millionindebtrepayment[295]−Cashflowsfromoperationsandcashonthebalancesheetareexpectedtomeetcapitalneedsforatleastthenext12months[288]StrategicInitiatives−ThecompanylaunchedthegeneralavailabilityoftheEnterpriseSEOsolutionin2024,contributingtoitsproductinnovationstrategy[239]−Thecompanyplanstocontinueinvestinginproductdevelopmenttoenhanceitstechnologicalcapabilitiesandexpanditsproductofferings[248]−Thecompanyexpectstocontinueinvestinginresearchanddevelopmenttoenhanceitsplatformandcustomerexperience[267]−Thecompanyanticipatesfluctuationsincostofrevenueasitexpandsitscustomerbaseandinvestsindatacenteroperationsandcustomersupport[265]OtherFinancialMetrics−Thecompany’sdollar−basednetrevenueretentionrateslightlydecreasedfrom1070.2 million to 12.1million,representing39.3 million to 13.0million,accountingfor3.58.5 million due to the addition of new customers and business expansion[290] Currency and Investments - The company has not engaged in hedging of foreign currency transactions but may evaluate this as international operations expand[314] - The company’s investments are primarily in short-term investments and money market funds, totaling $235.6 million as of December 31, 2024[312]