Revenue Performance - Fourth quarter revenue decreased by 45% to 129.6millionfrom234.2 million year-over-year, with Advertising Solutions revenue down 13%[12] - Digital Out of Home (DOOH) revenue grew 57% year-over-year to 27.9millioninQ42024,contributing2215.8 million in Q4 2024, representing 12% of total revenue[6] - Total revenue for Q4 2024 was 129.577million,adecreaseof44.6234.230 million in Q4 2023[32] - Advertising solutions revenue decreased to 104.101millioninQ42024from119.795 million in Q4 2023, a decline of 12.5%[32] - Search advertising revenue dropped significantly to 25.476millioninQ42024from114.435 million in Q4 2023, a decrease of 77.7%[32] - Revenue for Q4 2024 was 129,577,000,adecreaseof44.6234,230,000 in Q4 2023[35] Profitability Metrics - GAAP net income fell by 87% to 4.9millioninQ42024comparedto39.4 million in Q4 2023[13] - Non-GAAP net income was 16.1million,or1252.9 million, or 23% of revenue, in Q4 2023[14] - Adjusted EBITDA decreased by 71% to 15.5million,or1253.9 million, or 23% of revenue, in Q4 2023[15] - GAAP Net Income for the year ended December 31, 2024, was 12,614,000,down89.3117,413,000 in 2023[36] - Adjusted EBITDA for the year ended December 31, 2024, was 50,851,000,adeclineof70.0169,116,000 in 2023[35] - Free cash flow for Q4 2024 was 2,981,000,significantlylowerthan49,936,000 in Q4 2023[37] - Non-GAAP diluted earnings per share for the year ended December 31, 2024, was 1.27,down61.93.33 in 2023[36] Cost and Expense Management - Total costs and expenses for Q4 2024 were 125.401million,downfrom194.346 million in Q4 2023, reflecting a reduction of 35.5%[32] - Traffic Acquisition Costs (TAC) decreased to 74.8million,or5874,838,000, a decrease of 47.9% from 143,605,000inQ42023[35]−Stock−basedcompensationexpensesfortheyearendedDecember31,2024,increasedto24,029,000 from 15,590,000in2023,representinga54.0156.228 million as of December 31, 2024, compared to 187.609millionattheendof2023[33]−Thecompanyreportedanetcashprovidedbyoperatingactivitiesof4.340 million for Q4 2024, a significant decrease from 50.216millioninQ42023[34]−NetcashprovidedbyoperatingactivitiesfortheyearendedDecember31,2024,was6,939,000, a decrease of 95.5% from 155,463,000in2023[37]−AdjustedfreecashflowfortheyearendedDecember31,2024,was16,602,000, down from 154,679,000in2023[37]ShareholderReturnsandGuidance−Perionannouncedasharerepurchaseprogramtotaling75 million, with 46.9millionspentasoftheendofQ42024[9]−Thecompanyprovidedfull−year2025revenueguidanceof400 to 420millionandadjustedEBITDAguidanceof40 to 42million[11]AssetandLiabilityOverview−Totalassetsdecreasedto916.451 million as of December 31, 2024, down from 1,077.266millionattheendof2023[33]−Thecompany’stotalliabilitiesdecreasedto196.695 million as of December 31, 2024, from $359.119 million at the end of 2023[33] - The weighted average number of diluted shares outstanding was 46,325,857 for Q4 2024, compared to 50,600,750 for Q4 2023[32] Strategic Initiatives - The company is focusing on expanding the Perion One platform, which integrates advanced AI technologies for operational efficiency and growth[3]