Revenue Performance - Fourth quarter 2024 net revenue decreased by 11.6% to 129.0million,downfrom145.9 million in Q4 2023[4] - Full year 2024 net revenue was 487.9million,adeclineof4.4510.5 million in 2023[8] - Revenues for the three months ended December 31, 2024, were 128.975million,adecreaseof11.6145.936 million for the same period in 2023[27] - For the three months ended December 31, 2024, adjusted revenues, net were 128,975thousand,adecreaseof11.5145,936 thousand for the same period in 2023[36] Profitability Metrics - Gross profit for Q4 2024 increased to 55.3million,withaGAAPgrossmarginof42.9181.132 million, an increase of 5.8% from 171.825millionin2023[27]−AdjustedgrossprofitfortheyearendedDecember31,2024,was196,574 thousand, representing an increase of 0.5% from 195,506thousandin2023,withanadjustedgrossprofitmarginof40.32.9 million, a significant improvement compared to (9.8)millionintheprioryear[7]−Fullyear2024adjustedEBITDAimprovedto(20.8) million, compared to (54.7)millionin2023[11]−AdjustedEBITDAforthethreemonthsendedDecember31,2024,was2.871 million, compared to (9.791)millionforthesameperiodin2023[34]−OperatinglossforthethreemonthsendedDecember31,2024,was(7.694) million, an improvement from (16.196)millioninthesameperiodof2023[27]CashandCashFlow−Cashandcashequivalentsincreasedto29.0 million as of December 31, 2024, up from 26.9millionayearearlier[12]−CashflowsfromoperatingactivitiesforthethreemonthsendedDecember31,2024,generated6.761 million, compared to 1.146millioninthesameperiodof2023[29]−Thecompanyreportedanetcashincreaseof5.612 million for the three months ended December 31, 2024[29] Operating Expenses - Operating expenses for Q4 2024 were 63.0million,down2.664.7 million in Q4 2023[6] - Total operating expenses for the year ended December 31, 2024, were 273.315million,adecreaseof4.3285.536 million in 2023[27] - Operating expenses for the year ended December 31, 2024, were 273,315thousand,down4.3285,536 thousand in 2023[38] Net Loss and Adjusted Net Loss - Net loss attributable to Purple Innovation, Inc. for the year ended December 31, 2024, was (97.897)million,comparedto(120.757) million in 2023, reflecting a reduction of 18.9%[27] - Adjusted net loss for the year ended December 31, 2024, was 61,682thousand,comparedtoanadjustednetlossof72,227 thousand in 2023, reflecting a 14.5% improvement[39] - The net loss attributable to Purple Innovation Inc. for the year ended December 31, 2024, was 98,098thousand,adecreasefrom121,215 thousand in 2023[39] - Adjusted net loss per diluted share for the year ended December 31, 2024, was 0.57,comparedto0.69 for the same period in 2023[45] Strategic Initiatives - The company expects full year 2025 revenue to be in the range of 465to485 million and adjusted EBITDA to be flat to positive 10million[14]−ThecompanyplanstolaunchtheRejuvenate2.0productinthesecondquarterof2025,aimingtoenhanceprofitability[3]−Thecompanyhasformedaspecialcommitteetoevaluatestrategicalternatives,includingpotentialmergersorsales[16]OtherFinancialMetrics−TheweightedaveragecommonsharesoutstandingfortheyearendedDecember31,2024,were107,139million,anincreasefrom103,602millionin2023[27]−Thecompanyincurred2.651 million in paid-in-kind interest for the three months ended December 31, 2024[29] - The effective tax rate applied to adjusted net income before income taxes was estimated at 25.9% for the year ended December 31, 2024[44] - The company incurred restructuring related charges of 20,915thousandinoperatingexpensesfortheyearendedDecember31,2024[38]−AdjustedcostofrevenuesfortheyearendedDecember31,2024,was291,303 thousand, down from 329,894thousandin2023[36]−Thecompanyreportedatotalcostofrevenuesof306,745 thousand for the year ended December 31, 2024, compared to $338,716 thousand in 2023[36]