Advertising Industry and Market Dynamics - The advertising industry in HK SAR, Taiwan, and Singapore is highly competitive, with increased competition leading to potential price reductions and smaller profit margins [64]. - Revenue is primarily derived from Brand clients' advertising budgets, which are influenced by macro-economic factors and industry trends [65]. - The company faces uncertainties in the advertising industry, including competition and changing governmental policies that could affect operations [73]. - The ability to adapt to rapidly changing technologies is vital; failure to do so may lead to losing Brand clients [74]. - The public image of the company and its Brand clients is important; negative feedback could adversely affect business operations [75]. - The company may face significant competition in the Social Commerce market, which could affect profitability and growth prospects [95]. - The revenue and growth of the Social Commerce industry are sensitive to market trends, which could adversely impact the company's financial condition if consumer spending decreases [114]. - The company faces high levels of competition in the Marketing Services and Social Commerce industries in HK SAR, which may impact its business operations [145]. Financial Performance and Risks - As of December 31, 2024, the company reported a working capital deficit of 28,501,074 [90]. - The net cash used in operating activities for the year ended December 31, 2024, was 2,000,000 to fund operations for the next 12 months through private placement or financial borrowings [91]. - The company faces significant credit risk in collecting accounts receivables from Brand clients, which could adversely affect its liquidity [81]. - Revenue from Marketing Services is subject to seasonal fluctuations, with higher revenue typically recorded in the fourth quarter [93]. - The company has raised substantial doubt about its ability to continue as a going concern due to accumulated deficits and cash outflows [90]. - The company may not be able to obtain additional capital in a timely manner or on acceptable terms, which could adversely affect its financial condition [92]. - The company may face liquidity gaps due to mismatches in payment timing between Creator clients and suppliers, potentially leading to higher funding requirements [115]. Business Model and Client Relationships - The business model is project-based, leading to non-recurring revenue, making it essential to retain existing clients and attract new ones [77]. - Maintaining good relationships with Creators is crucial for business growth, as their engagement is not exclusive and can impact revenue [67]. - The success of Marketing Services depends on the volume of viewer traffic to Creators' social media channels, which is critical for attracting audiences [76]. - The company relies on maintaining relationships with existing Creators and attracting new Creators for future growth [96]. - Revenue growth is dependent on the ability to execute business strategies effectively, which requires significant managerial, financial, and human resources [97]. Regulatory and Compliance Challenges - The company operates in a regulated industry in HK SAR, which may incur ongoing compliance costs and risks of penalties for non-compliance [126]. - The company is subject to evolving laws and regulations regarding cybersecurity and data protection, with potential adverse effects on operations if compliance is not maintained [130]. - The company may need to divert resources to comply with increased regulatory scrutiny, potentially impacting its operational focus [146]. - The company is subject to various laws regarding competition in HK SAR, and any failure to comply could adversely affect its business and financial condition [145]. Operational and Strategic Initiatives - The company has developed two business models: Marketing Services and Social Commerce, aimed at supporting Creators and Brands [250]. - The Marketing Services model assists Brands in developing content strategies and helps Creators monetize their influence through advertising revenue [251]. - The Social Commerce model involves purchasing products from Brands and reselling them to Creators to facilitate their eCommerce businesses [253]. - Future strategies include expanding the Brand portfolio and Social Commerce business, and extending geographical reach in Asia and North America [259]. - The company plans to develop a systematic Creator incubation program to discover and grow more Creators, particularly in the Asia Pacific region [259]. - The company is selectively pursuing strategic alliances and acquisition opportunities to support future business growth [259]. Corporate Governance and Shareholder Matters - The dual-class voting structure allows holders of Class A Ordinary Shares one vote per share, while Class B Ordinary Shares holders have 18 votes per share, with Amazing Grace Limited owning 45.32% of the aggregate voting power [175]. - Significant shareholders have considerable influence over corporate matters, including electing directors and approving major transactions, which may limit the ability of other shareholders to influence decisions [178]. - The company is classified as a controlled company under Nasdaq rules, which may result in a board of directors that lacks a majority of independent directors, affecting investor perception [214]. - The company lacks experience in managing a U.S.-listed company, which may adversely affect its business, financial condition, and results of operations [197]. Legal and Litigation Risks - The company may face litigation risks due to increased visibility from public disclosures, which could harm its business and operating results [218]. - Legal processes may be difficult to enforce due to the company's incorporation in the British Virgin Islands and operations primarily in HK SAR, Taiwan, and Singapore [185]. - The company is exposed to potential claims related to product liability and intellectual property rights, which could incur substantial costs [109][111]. Internal Control and Audit Matters - The company identified material weaknesses in its internal control over financial reporting, including a lack of qualified accounting personnel and resources [223]. - The company plans to hire more qualified accounting personnel and engage an external consulting firm to improve its internal control and compliance with Sarbanes-Oxley requirements [223]. - The company's financial statements for the fiscal year ended December 31, 2022, were audited by WWC, P.C., and for the fiscal years ended December 31, 2024 and 2023, by Assentsure PAC [151]. Market and Economic Factors - Macroeconomic factors, including GDP growth and consumer spending patterns, could materially affect the company's business and financial condition [123]. - Political and social unrest in HK SAR could adversely impact the company's business operations and financial condition [121]. - The currency peg system in HK SAR may change, affecting the company's financial statements and cash flows if the exchange rate fluctuates significantly [125]. - The Chinese government has increased supervision of Chinese firms listed offshore, which may negatively impact the company's operations and securities value [146].
VS Media(VSME) - 2024 Q4 - Annual Report