Revenue Performance - Total revenue for the year ended November 30, 2024, was HK20,286,590(US2,607,363), a decrease of HK252,628or1.220,539,218 in 2023[286]. - Financial PR services revenue constituted 51% of total revenues in 2024, down from 75% in 2023 and 92% in 2022, reflecting a significant decline due to clients adjusting their strategic positioning[288]. - Project-based financial PR services revenue increased by HK4,883,105or1872,607,555 in 2023 to HK7,490,660(US962,748) in 2024, driven by increased demand for roadshow and listing ceremony services[290]. Expenses and Costs - Direct cost of revenues rose to HK7,970,194(US1,024,381) in 2024, an increase of HK3,464,711or774,505,483 in 2023, primarily due to higher staff costs and supplier procurement costs[293]. - Staff costs for the year ended November 30, 2024, amounted to HK5,767,541(US741,282), up from HK3,160,163in2023,indicatingasignificantincreaseinoperationalexpenses[280].−GeneralandadministrativeexpensesincreasedtoHK13,875,156 (US1,783,324)in2024,upfromHK8,623,437 in 2023, reflecting rising operational costs[286]. - Selling expenses increased significantly to HK3,276,562fortheyearendedNovember30,2023,up243957,546 in 2022[294]. - Entertainment expenses surged by HK2,325,708,or656354,652 in 2022 to HK2,680,360in2023,drivenbyincreasedcapitalmarketactivities[295].−AdvertisementexpensesrosebyHK52,414, or 185%, from HK28,374in2022toHK80,785 in 2023, reflecting heightened advertising activities[298]. - Administrative expenses grew by HK1,550,077,or227,073,360 in 2022 to HK8,623,437in2023,andfurtherincreasedby6113,875,156 in 2024[304]. - Staff costs rose by HK471,228,or451,506,800 in 2023, and increased by 121% to HK3,322,707in2024duetorecruitmentandsalaryraises[305].FinancialPerformance−ThecompanyexperiencedanetlossofHK425,709 (US54,715)fortheyearendedNovember30,2024,comparedtoanetincomeofHK4,068,979 in 2023[286]. - The company’s income (loss) from operations for 2024 was a loss of HK2,526,233(US324,688), compared to a profit of HK4,133,736in2023[286].−ProvisionfordoubtfulaccountsincreasedbyHK1,614,945, or 299%, from HK540,000in2022toHK2,154,945 in 2023, and further increased by 126% to HK4,872,854in2024[311].AssetsandLiabilities−CurrentassetsrosetoHK69,688,174 in 2024, up from HK30,797,351in2023,withcashandcashequivalentsincreasingtoHK63,535,847[320]. - Working capital improved significantly to HK64,576,951in2024,comparedtoHK16,548,284 in 2023[320]. - Accounts receivable, net balance decreased by HK3,062,378,or565,420,540 as of November 30, 2023, to HK2,358,162(US303,086) as of November 30, 2024[322]. - Prepayments and other receivables increased by HK1,766,344,or2,20880,000 to HK1,846,344asofNovember30,2023,and2024,mainlyduetoprepaymentofaconsultancyfee[324].−AccrualsandotherpayablesincreasedbyHK1,125,289, or 746%, from HK150,940asofNovember30,2023,toHK1,276,229 (US164,029)asofNovember30,2024[325].−ContractliabilitiesdecreasedbyHK1,391,183, or 92%, from HK1,519,584asofNovember30,2023,toHK128,400 (US16,503)asofNovember30,2024[326].CashFlowandFinancing−NetcashusedinoperatingactivitiesfortheyearendedNovember30,2024,wasHK1,247,966, primarily due to a net loss of HK425,709[333].−NetcashprovidedbyfinancingactivitiesfortheyearendedNovember30,2024,wasHK48,580,126, primarily from HK49,040,843fundsfromissuanceofordinaryshares[337].−Cashandcashequivalentsattheendoftheyearfor2024wereHK63,535,847 (US8,166,037),upfromHK25,296,811 in 2023[329]. Related Party Transactions - As of November 30, 2023, the amount due from Ms. Wai Lau is HK1,556,765(US200,085), which is expected to be fully repaid by March 2025 to support business expansion[341]. - The total amount due to related parties as of November 30, 2023, is HK7,536,359,whichincludesHK6,358,430 owed to Ms. Wai Lau[341]. - The company made payments on behalf of Ms. Wai Lau totaling HK9,093,124(US1,168,707) during the year[341]. Credit Risk and Liquidity - Provision for allowance for credit loss of accounts receivables was HK3,890,793fortheyearendedNovember30,2024[323].−Thecompanyhasnooff−balancesheetarrangementsthatwouldaffectitsliquidityorcapitalresources[342].−TheGroupadoptsthecurrentexpectedcreditlossmodel(CECL)forestimatingexpectedcreditlossesonaccountsreceivable[346].−Thecompanyensuressufficientliquiditytomeetfinancialobligationsforaperiodof180daysundernormalconditions[508].−TheexposuretoforeigncurrencyriskisminimalasHK is pegged to US$[506]. - The company does not require collateral from customers, minimizing credit risk exposure[503]. Outlook - The company plans to closely monitor economic conditions and market developments throughout 2025 and beyond, indicating a cautious outlook amid ongoing uncertainties[284].