Financial Performance - For the three months ended June 30, 2024, gross billing increased by 22% to 13,584,000comparedto11,164,000 in the same period of 2023[93]. - Net sales for the same period rose by 19% to 11,874,000from10,005,000 year-over-year[93]. - Gross profit for the three months ended June 30, 2024, was 3,831,000,representinga532,509,000 in the prior year[93]. - Core brand gross billing increased by 22% to 13,584comparedto11,095 during the same period last year, driven by a 16% increase in Reed's volume and a 21% increase in Virgil's volume[99]. - Net sales revenue increased 19% in the three months ended June 30, 2024, to 11,874,comparedto10,005 in the same period last year[100]. - Cost of goods sold as a percentage of net sales decreased to 68% for the three months ended June 30, 2024, compared to 75% for the same period last year[101]. - Gross margin improved to 32% for the three months ended June 30, 2024, compared to 25% for the same period last year[102]. - Modified EBITDA for the three months ended June 30, 2024, was 45,comparedtoalossof1,606 in the same period last year[110]. - Net loss for the six months ended June 30, 2024, was 4,885,a357,491 in the same period last year[112]. - Modified EBITDA for the six months ended June 30, 2024, was (325)million,animprovementfrom(3,871) million in the same period last year, with total EBITDA adjustments amounting to 4,560million[130].OperatingExpenses−TotaloperatingexpensesforthethreemonthsendedJune30,2024,were4,500,000, a 6% increase from 4,256,000inthesameperiodof2023[93].−Deliveryandhandlingexpensesdecreasedby263 to 1,423,representing121,097 during the three months ended June 30, 2024, compared to 1,259duringthesameperiodlastyear,representing91,980 from 1,311,representing172,190 million for the six months ended June 30, 2024, from 2,706millioninthesameperiodlastyear,representing103,448 million for the six months ended June 30, 2024, up from 3,020million,drivenbyhigherlegalsettlementsandprofessionalfees[125].LossandImprovement−Thecompanyreportedalossfromoperationsof669,000 for Q2 2024, a 62% improvement compared to a loss of 1,747,000inQ22023[93].−Lossfromoperationsimprovedto669 for the three months ended June 30, 2024, compared to a loss of 1,747inthesameperiodlastyear[106].−Lossfromoperationsimprovedto1,319 million for the six months ended June 30, 2024, compared to a loss of 4,325millioninthesameperiodlastyear,duetoincreasedgrossprofitanddecreasedoperatingexpenses[126].CashFlowandFunding−Thecompanyrecordedanetlossof4,885 million and utilized 3,307millionofcashinoperationsforthesixmonthsendedJune30,2024,withaworkingcapitaldeficiencyof19,378 million[131]. - As of June 30, 2024, the company had a cash balance of $326 million and no availability under its line of credit[132]. - The company is exploring various funding alternatives, including raising additional funds through equity issuance and restructuring debt with existing lenders[133]. Strategic Focus and Challenges - The company continues to focus on channel expansion, new product introductions, and improved sales execution to drive sales growth[88]. - Supply chain challenges, including increased lead times and inflation of raw materials, continue to pose risks to the company's operations[89]. - The company anticipates continued moderation in inflation throughout 2024, which may positively impact margins[90]. - The company has taken actions to improve margins by outsourcing manufacturing, streamlining the product portfolio, and negotiating better vendor contracts[134]. - The financial statements raise substantial doubt about the company's ability to continue as a going concern within one year due to significant losses and working capital deficiencies[131].