Financial Performance - Total net revenues for Q4 2024 were RMB33.2 billion (US4.6billion),adecreaseof4.31.0 billion), down from RMB8.2 billion in the prior year, with a gross margin of 23.0%[6]. - Net income attributable to shareholders for Q4 2024 was RMB2.4 billion (US335.2million),adeclineof201.2 billion) for Q4 2024[16]. - For the full year of 2024, net cash generated from operating activities was RMB9.1 billion (US1.3billion),withfreecashinflowofRMB5.6billion(US770.2 million)[23]. - The Company repurchased US43.3millionofitsADSsduringthequarterendedDecember31,2024,underitsUS1.0 billion share repurchase program[24]. - The board of directors declared an annual cash dividend of US2.40perordinaryshare,orUS0.48 per ADS, for fiscal year 2024[25]. - The Company has fully utilized the remaining authorized amount of its initial share repurchase program and plans to continue repurchases under a new US1.0billionprogrameffectiveuntilFebruary2027[24].OperatingExpenses−OperatingexpensesforthetwelvemonthsendedDecember31,2024,totaledRMB17,211,609,aslightdecreasefromRMB17,418,317in2023[40].−FulfillmentexpensesforthethreemonthsendedDecember31,2024,wereRMB2,460,984,comparedtoRMB2,525,204inthesameperiodof2023,reflectingadecreaseof2.6770.2 million) after accounting for capital expenditures of RMB3.6 billion (US$488.1 million)[23]. - The weighted average number of ADSs used in computing diluted earnings per ADS for the full year of 2024 was 539,279,030[23]. - The weighted average number of diluted shares decreased from 110.38 million in 2023 to 104.30 million in 2024, a decline of 5.5%[47]. - Share-based compensation expenses increased from RMB 284.67 million in Q4 2023 to RMB 539.09 million in Q4 2024, a rise of 89.5%[46]. - The Company emphasizes the use of non-GAAP financial measures to provide clarity on its operating performance[35].