Financial Performance - For the three months ended March 31, 2025, net earnings decreased by 49.4% to 1,077million,anddilutedEPSdecreasedby47.90.63 compared to the same period in 2024 [193]. - Adjusted net earnings for Q1 2025 increased by 2.1% to 2,089million,whileadjusteddilutedEPSroseby6.01.23 compared to Q1 2024 [193]. - Net revenues for the three months ended March 31, 2025, decreased by 317million(5.75,259 million, primarily due to lower revenues in the smokeable products segment [218]. - Operating income for the same period decreased by 886million(33.11,788 million, largely due to lower OCI and the non-cash impairment of the e-vapor reporting unit goodwill [221]. - Reported net earnings for the three months ended March 31, 2025, were 1,077million,adecreaseof1,052 million (49.4%) compared to the previous year [223]. - Adjusted net earnings increased by 43million(2.12,089 million, driven by higher OCI and a lower adjusted tax rate [224]. - Net cash provided by operating activities decreased to 2,720millioninQ12025from2,877 million in Q1 2024, primarily due to lower net revenues [346]. E-Vapor and Tobacco Products - The e-vapor category grew approximately 30% year-over-year, with illicit flavored disposable e-vapor products now representing over 60% of the category [187]. - The company recorded a non-cash impairment of 884millionrelatedtothee−vaporreportingunitduetoITCordersonNJOYACEeffectiveMarch31,2025[188].−AsofMarch31,2025,thee−vaporreportingunitrecordedanon−cashgoodwillimpairmentof873 million, reducing its carrying value of goodwill to 895million[203].−InQ12025,PMUSAreportedadomesticcigarettevolumedeclineof13.74.7 billion in cash and cash equivalents, with access to a 3.0billionseniorunsecuredrevolvingcreditagreement[332].−Totallong−termdebtincreasedto26.1 billion as of March 31, 2025, up from 24.9billionattheendof2024[337].−Thefairvalueofthecompany′slong−termdebtasofMarch31,2025,is24.1 billion, an increase from 22.7billiononDecember31,2024[369].−A11.8 billion as of March 31, 2025, compared to a decrease of $1.7 billion on December 31, 2024 [369]. Strategic Initiatives - The company continues to monitor evolving regulatory and macroeconomic conditions that could materially impact its business operations [237]. - The company emphasizes the importance of managing strategic transactions and the associated risks to achieve anticipated benefits [367]. - The company has not yet adopted new accounting guidance that may affect its financial statements [350].