Financial Performance - Total net revenues for Q1 2025 were RMB7.00 billion (US965.1million),representinga24349.9 million), with a gross profit margin of 36.3%[5] - Gross profit for the three months ended March 31, 2025, was RMB 2,539,098, compared to RMB 2,788,216 in the previous quarter, reflecting a gross margin of 36.3%[31] - Adjusted net profit for Q1 2025 was RMB361.5 million (US49.8million),comparedtoanadjustednetlossofRMB455.9millioninQ12024[16]−ThenetlossattributabletoBilibiliInc.′sshareholdersforthethreemonthsendedMarch31,2025,wasRMB9,102,comparedtoaprofitofRMB89,960inthepreviousquarter[31]UserEngagement−DailyActiveUsers(DAUs)reached107million,whileMonthlyActiveUsers(MAUs)hit368million,withanaverageuserageof26[4]−Averagedailytimespentperuserwas108minutes,andmonthlypayingusersreachedanall−timehighof32million[4]RevenueBreakdown−Advertisingrevenuesincreasedby20275.3 million)[5] - Advertising revenue decreased by 16.3% to RMB 1,997,635 from RMB 2,388,673 in the previous quarter[31] - Mobile games revenues surged by 76% year-over-year to RMB1.73 billion (US238.6million)[5]−Value−addedservices(VAS)revenuewasRMB2,807,340,down8.9347.8 million)[10] - Operating expenses totaled RMB 2,524,090, a decrease of 5.2% from RMB 2,661,775 in the previous quarter[31] - Operating cash flow was RMB1.30 billion (US179.4million),upfromRMB637.7millioninthesameperiodof2024[18]−NetcashprovidedbyoperatingactivitieswasRMB1,302,095forthethreemonthsendedMarch31,2025,comparedtoRMB1,400,988inthepreviousquarter[37]AssetsandLiabilities−Cashandcashequivalents,timedeposits,andshort−terminvestmentstotaledRMB17.40billion(US2.40 billion) as of March 31, 2025[18] - Total current assets increased to RMB 20,579,392 as of March 31, 2025, from RMB 19,756,055 as of December 31, 2024[35] - Total liabilities rose to RMB 18,900,142 as of March 31, 2025, compared to RMB 18,594,587 as of December 31, 2024[35] Share Information - The weighted average number of ordinary shares, basic, was 420,086,397 for the three months ended March 31, 2025, an increase from 417,829,038 in the previous quarter[39]