每日互动(300766) - 2022 Q4 - 年度财报

Financial Performance - The company achieved a turnaround in the fourth quarter, returning to profitability after a challenging third quarter that resulted in operational losses[6]. - The company reported a total revenue of RMB 1.2 billion for the year 2022, representing a year-over-year increase of 15%[28]. - The company reported a net profit margin of 12%, which is a slight decrease from 14% in the previous year[28]. - The net profit attributable to shareholders for 2022 was ¥26,286,896.02, representing a significant decline of 76.96% from ¥114,076,876.51 in 2021[33]. - The total operating cost for the company in 2022 was 94,841,525.48 CNY, with traffic costs accounting for 77,931,416.09 CNY, representing approximately 82.2% of the total[76]. - The company reported a total of 190,607,804.02 CNY in platform transaction amounts, with the demand-side platform (DSP) contributing 175,193,429.03 CNY, or 91.91% of the total[78]. - The company’s total internet marketing revenue for 2022 was ¥136,616,586.38, a decrease of 35.81% compared to ¥212,829,922.29 in 2021[69]. - The company reported a weighted average return on equity of 1.21% for 2022, a decrease of 5.69% from 6.90% in 2021[33]. - The company’s revenue from the consumer sector was 10,192,770.15 CNY, representing 75.10% of total revenue in 2022[96]. - The company’s brand service customer retention rate decreased to 48.84% in 2022, down from 72.73% in 2021, primarily due to external factors affecting key cities[92]. Business Development and Strategy - The company reported a strong resilience in business development despite facing macroeconomic pressures and uncertainties, particularly in the advertising sector[5]. - The company plans to enhance its commercial services, aiming for a 40% increase in client base within the next year[28]. - The company is focused on enhancing its core technology talent pool and has plans to implement various employee incentive measures to retain key personnel[13]. - The company is actively monitoring industry regulations to mitigate risks associated with advertising compliance and potential penalties[10]. - The company is committed to continuous improvement in its internal control systems to prevent business violations and protect its brand image[11]. - The company is positioned within a rapidly growing digital economy, supported by national policies and market demand, which is expected to drive future growth[44]. - The company is expanding its market presence in Southeast Asia, targeting a 30% increase in market share by the end of 2023[28]. - The company is actively exploring innovative models for the safe circulation of data elements and the application of data intelligence, positioning itself for future growth opportunities[68]. Data Governance and Security - The company emphasizes the importance of data security and has implemented measures such as firewalls and data encryption to protect user data[9]. - The company has established a closed-loop system for data accumulation, governance, and application, enhancing its data capabilities to provide stable technical services and intelligent operation solutions for internet clients[53]. - The company actively participates in drafting national standards related to data security, including the first national standard on SDK security, enhancing its competitive edge in data compliance and safety[55]. - The company has built a data management center using technologies such as firewalls and data encryption to ensure the security and reliability of its data resources[54]. - The company has continuously innovated in data security and privacy protection, applying machine learning and deep learning models to enhance user vector capabilities[120]. - The company aims to build a secure data circulation foundation and actively participate in the construction of the "China (Wenzhou) Data Security Port" to facilitate data element market development[198]. Research and Development - Research and development expenses increased by 18%, focusing on AI and big data technologies[28]. - The company has invested in multiple research laboratories to drive technological innovation and has achieved significant results in areas like federated learning and visual intelligence[136]. - The company has established a comprehensive R&D management system, ensuring proper control measures throughout the project lifecycle[173]. - The number of R&D personnel increased by 6.75% to 490 in 2022, with the proportion of R&D staff rising to 62.34%[170]. - The company capitalized R&D expenses amounting to ¥20,946,065.91, focusing on the development of the daily data platform and its core modules[172]. Market Trends and Opportunities - The company recognizes the potential impact of global inflation and domestic economic pressures on consumer spending and advertising revenues[5]. - The company is leveraging opportunities presented by the ongoing data element reform to enhance its data intelligence offerings for commercial and government clients[4]. - In 2021, the data element market size in China reached 81.5 billion yuan, with a projected compound annual growth rate exceeding 25% during the 14th Five-Year Plan period, indicating a rapid development phase for the market[50]. - The company is positioned as a pioneer in data element reform, leveraging its strong data foundation and governance capabilities to address challenges in data security and marketization[57]. Client Engagement and Services - User data showed an increase in active users, reaching 50 million, which is a 20% growth compared to the previous year[28]. - The company launched the "6R model" for user lifecycle management, enhancing customer operational efficiency and effectiveness[106]. - The user operation platform has shown significant results in paid conversion and user reactivation scenarios, effectively driving refined operations[109]. - The company has established a service ecosystem that integrates data accumulation, governance, and application, enhancing operational efficiency and driving business growth[66]. - The company has expanded its product matrix, continuously improving service capabilities and integrating various monetization forms for developers[105]. Financial Position and Investments - The company’s total assets included cash and cash equivalents of ¥971,798,147.79, accounting for 45.18% of total assets[178]. - Long-term borrowings increased to ¥111,777,870.18, representing 5.20% of total liabilities, primarily due to new bank loans for headquarters construction[178]. - The company has made a significant equity investment of ¥5,200,000 in Zhejiang Data Security Service Co., holding a 26% stake, with an expected return of ¥1,492,942.75[186]. - The company’s total investment during the reporting period was ¥68,080,000, representing a slight increase of 0.56% compared to ¥67,700,000 in the same period last year[184]. Social Responsibility and Community Engagement - The company is committed to social responsibility through technology, focusing on emergency management and disaster reduction[148]. - The company has initiated the establishment of the West Lake Data Intelligence Research Institute to innovate in disaster prevention and emergency management technologies[149]. - The company has developed a disaster prevention and reduction technology, providing early warning support during significant earthquakes[147].