Financial Performance - Net revenues for Q2 2024 were 437.9million,adecreaseof1375.3 million, a decrease of 3% year-over-year, while excluding Alibaba, revenues were 342.9million,adecreaseof462.6 million, driven primarily by growth in membership services[5]. - Net revenues for the six months ended June 30, 2024, were 714,228thousand,adecreaseof3.5740,974 thousand for the same period in 2023[19]. - Net income attributable to Weibo's shareholders for the six months ended June 30, 2024, was 161,369thousand,downfrom181,879 thousand in the same period of 2023, representing a decline of 11.3%[19]. - Net revenues for the second quarter of 2023 reached 440.24million,a11.3395.50 million in the previous quarter[27]. User Engagement - Monthly active users (MAUs) reached 583 million, and average daily active users (DAUs) were 256 million in June 2024[3]. - The company emphasized improved user engagement and operating efficiency, focusing on high-quality user acquisition and a vertical content strategy[2]. Income and Margins - Income from operations was 135.4million,withanoperatingmarginof31157.6 million, representing a non-GAAP operating margin of 36%, compared to 35% last year[6]. - Net income attributable to Weibo's shareholders was 111.9million,anincreasefrom81.4 million in the same period last year[8]. - Basic net income per share attributable to Weibo's shareholders for the six months ended June 30, 2024, was 0.68,comparedto0.77 for the same period in 2023, a decrease of 11.7%[19]. Cash and Investments - Cash, cash equivalents, and short-term investments totaled 2.8billionasofJune30,2024[9].−CashandcashequivalentsasofJune30,2024,were1,922,371 thousand, down from 2,584,635thousandasofDecember31,2023,adeclineof25.7(4,725) thousand, compared to a loss of (25,190)thousandforthesameperiodin2023,indicatinganimprovement[19].−Investmentrelatedgainforthesecondquarterof2023was25.19 million, significantly higher than 4.97millioninthepreviousquarter[24].CostsandExpenses−TotalcostsandexpensesforthesixmonthsendedJune30,2024,were598,248 thousand, compared to 634,075thousandforthesameperiodin2023,reflectingadecreaseof5.726.07 million, compared to 21.01millioninthepreviousquarter[24].AssetsandLiabilities−TotalassetsasofJune30,2024,were7,102,285 thousand, a decrease from 7,280,358thousandasofDecember31,2023,representingadeclineof2.43,688,718 thousand, down from 3,762,742thousandasofDecember31,2023,adecreaseof2.0371,291 thousand as of June 30, 2024, from 440,768thousandasofDecember31,2023,adeclineof15.73,375,350 thousand as of June 30, 2024, from 3,448,888thousandasofDecember31,2023,adecreaseof2.10.53 for the second quarter of 2023, up from 0.41inthepreviousquarter[24].−AdjustedEBITDAforthesecondquarterof2023was163.88 million, an increase from 133.03millioninthepreviousquarter[24].−Non−GAAPoperatingmarginimprovedto35358.89 million for the second quarter of 2023, compared to 316.40millioninthepreviousquarter,reflectinga13.454.57 million in the second quarter of 2023, up from $56.55 million in the previous quarter[27].