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PLBY (PLBY) - 2022 Q4 - Annual Report
PLBYPLBY (PLBY)2023-03-15 16:00

Financial Performance - The Direct-to-Consumer segment generated 186.6millioninrevenuebutincurredanoperatinglossof186.6 million in revenue but incurred an operating loss of 207.0 million, primarily due to 184.8millioninnoncashimpairmentcharges[29].TheDigitalSubscriptionsandContentsegmentcontributed184.8 million in non-cash impairment charges[29]. - The Digital Subscriptions and Content segment contributed 18.7 million in revenue with an operating loss of 13.0million,including13.0 million, including 4.9 million related to non-cash impairment of crypto assets[32]. - As of December 31, 2022, the company had cash of 31.6millionandoutstandingdebtobligationsof31.6 million and outstanding debt obligations of 201.6 million, with an interest rate of 11.01%[357][359]. - For the year ended December 31, 2022, the company recorded an unrealized loss of 20.4millionduetothestrengtheningoftheU.S.dollaragainsttheAustraliandollar[362].Thecompanyincurredanimpairmentlossof20.4 million due to the strengthening of the U.S. dollar against the Australian dollar[362]. - The company incurred an impairment loss of 4.9 million on its Ethereum digital assets during the year ended December 31, 2022[363]. - A 1% increase or decrease in underlying interest rates would result in a 2.0millionchangeinannualinterestexpense[359].ThecompanyhasnotenteredintoanyinterestrateswapcontractsasofDecember31,2022,tomitigateinterestratefluctuations[358].Inflationaryfactorsmayadverselyaffectthecompanysoperatingresults,althoughnomaterialimpacthasbeenobservedrecently[364].BusinessStrategyThecompanyplanstofocusonacapitallightmodelwithhighermarginrevenuestreams,leveragingthePlayboybrandtoattractstrategicpartnersandinfluencers[34].KeygrowthstrategiesincludeexpandingthelicensingbusinessinChina,investinginthedigitalplatform,andenhancingtheHoneyBirdetteretailbrandintheU.S.[35].Thecompanyhasmadeseveralacquisitions,includingyandy.comandHoneyBirdette,toexpanditsproprietarysalesplatformandenhanceitsmarketpresence[44].Thecompanyaimstobuildaleadingpleasureandleisurelifestyleplatform,emphasizingcreativefreedomandartisticexpressionthroughitsdigitalstrategy[36].MarketPositionandCompetitionPlayboyfacescompetitionfromvariousbrandsintheconsumergoodsspace,includingAmazonandothertargetedretailers,butbelievesitsstrongbrandandrelationshipswithcreatorsprovideacompetitiveedge[38].Thecompanyderivedapproximately412.0 million change in annual interest expense[359]. - The company has not entered into any interest rate swap contracts as of December 31, 2022, to mitigate interest rate fluctuations[358]. - Inflationary factors may adversely affect the company's operating results, although no material impact has been observed recently[364]. Business Strategy - The company plans to focus on a capital-light model with higher margin revenue streams, leveraging the Playboy brand to attract strategic partners and influencers[34]. - Key growth strategies include expanding the licensing business in China, investing in the digital platform, and enhancing the Honey Birdette retail brand in the U.S.[35]. - The company has made several acquisitions, including yandy.com and Honey Birdette, to expand its proprietary sales platform and enhance its market presence[44]. - The company aims to build a leading pleasure and leisure lifestyle platform, emphasizing creative freedom and artistic expression through its digital strategy[36]. Market Position and Competition - Playboy faces competition from various brands in the consumer goods space, including Amazon and other targeted retailers, but believes its strong brand and relationships with creators provide a competitive edge[38]. - The company derived approximately 41% of its revenue from international customers in 2022, with 48% of that revenue denominated in foreign currency[361]. - The company expects the percentage of revenue derived from outside the United States to increase in future periods as it continues to expand globally[361]. Workforce and Compliance - As of December 31, 2022, the company employed 497 full-time and 566 part-time employees, with no union representation[47]. - The company is committed to compliance with various regulatory requirements, which could impact its operations if not adhered to[54]. - The company had a licensee that accounted for approximately 8% of net revenues for the year ended December 31, 2022[360]. Digital Assets and Subscriptions - Playboy's digital content offerings have over 150,000 subscribers and users across its platforms, with revenue generated from creator offerings and subscriptions[31]. - The market price of Ethereum fluctuated between 964 and $3,813 during the year ended December 31, 2022, impacting the carrying value of digital assets[363].