
Membership and Revenue Trends - Total active members decreased from 38,660 in 2022 to 32,410 in December 2023, representing a decline of approximately 16.2%[33] - Revenue from Hong Kong, which includes members residing in China, decreased from 28,550 to 23,490, a decline of about 17.7%[33] - In 2023, approximately 79% of the company's revenue was generated in Hong Kong, with most sales delivered to members in China[82] - The company experienced negative operating cash flows in 2023 and 2022, primarily due to revenue declines exceeding managed expenditure reductions[84] - The company experienced a 16% decrease in active members at the end of 2023 compared to the end of 2022, which significantly contributed to the decline in year-over-year sales[110] - Total net sales for the year ended December 31, 2023, were 49,134,000 in 2022[242] Operational and Regulatory Challenges - The company’s operations have been affected by recent political and social developments in Hong Kong and regulatory changes in China[37] - The regulatory environment in China imposes restrictions on multi-level compensation and member recruitment activities, impacting the company's operations[58] - The company is subject to extensive governmental regulations regarding product marketing and safety, including compliance with FDA and FTC requirements[61] - The product registration process in China can take from nine months to over 18 months, affecting product launches[64] - The company has increased its internal regulatory staff to comply with evolving dietary supplement regulations and ensure product safety[65] - The company is subject to various regulatory issues, including foreign exchange control and compliance with local direct selling laws, which may lead to scrutiny from government authorities[71] - The company is subject to ongoing scrutiny by Chinese government regulators, which has previously impacted member activities and could lead to enforcement actions[122] - The Chinese government's 100-day campaign targeting health product companies continues to affect the business environment, with potential long-term benefits as substandard products are driven from the market[126] Financial Performance and Risks - Gross profit for 2023 was 36,473,000 in 2022, reflecting a gross margin of 74.5%[242] - Net income for 2023 increased to 313,000 in 2022, resulting in a net income per share of 64,229,000 in December 2023 from 27,491,000 in December 2023 from 41,600,000, down from 34,420,000, a decrease of 6.5% from 1,671,000 for 2023, compared to a loss of 6,166,000 in December 2023 from $5,597,000 in December 2022, an increase of 10.2%[240] Marketing and Compensation Structure - The company has implemented a hybrid marketing strategy combining in-person and virtual events due to disruptions from the COVID-19 pandemic[36] - The company’s marketing and distribution strategy relies on a network marketing system, emphasizing personal recommendations and customer service[30] - The compensation plan allows members to earn income through commissions based on bonus volume points from product purchases made by their down-line members[47] - Members can earn commissions weekly, with eligibility potentially requiring nominal monthly purchases of products[48] - The company employs a binary compensation plan with unilevel features, enabling members to sponsor others across different countries[47] Product and Supply Chain Management - The company sources products from manufacturers primarily located in the United States, South Korea, Hong Kong, Taiwan, Europe, and China[24] - The company relies on a limited number of independent third-party manufacturers, which poses risks related to product quality and timely supply[102] - The introduction of new products is critical for member engagement; failure to gain market acceptance could adversely affect the company's operations[99] Compliance and Legal Risks - The company faces risks from potential non-compliance with direct selling regulations, which could result in substantial fines and restrictions on business operations[128] - The company is subject to anti-bribery laws, and violations could result in significant expenses and reputational damage[164] - The company does not have a comprehensive product liability insurance program, which could expose it to various product liability claims[166] - The company faces risks from potential lawsuits, claims, and governmental proceedings that could harm its business[142] Cybersecurity and IT Risks - The company's operations are highly dependent on the accuracy and reliability of its information technology systems, with any interruptions potentially having a material adverse effect on its financial condition[171] - Cybersecurity risks are a significant concern, with potential disruptions or breaches possibly harming the company's reputation and financial results[174] - The company has implemented a cybersecurity risk management program, including third-party vendor engagement for monitoring and threat detection[185] - The company maintains cybersecurity insurance, but costs related to cybersecurity threats may not be fully covered[186] Market Competition - The company faces competitive risks from larger multinational corporations and local operators in the network marketing industry, which may affect its market position[77] - The company faces significant competition from larger direct selling organizations, which may hinder its ability to recruit and retain members effectively[97] - The company competes with other direct selling organizations for member recruitment, which is challenging due to high attrition rates[110] Economic and Geopolitical Factors - Political and economic risks in foreign markets may impede the company's growth and expansion efforts[103] - Ongoing geopolitical tensions between the United States and China may adversely affect trade relations and the company's operations in these markets[130] - The company has significant foreign exchange exposure, particularly if the Hong Kong dollar were no longer pegged to the U.S. dollar[145]