Company Performance - For the year ended November 30, 2023, total revenue was HK20,539,218(US2,630,030), a significant increase from HK14,331,576in2022[222].−NetincomefortheyearendedNovember30,2023,wasHK4,068,979 (US521,029),comparedtoHK3,479,011 in 2022 [222]. - Financial PR services revenue constituted 85% of total revenues for the year ended November 30, 2023, amounting to HK15,427,899(US1,975,530), up 16% from HK13,248,243in2022[223].−Project−basedfinancialPRservicesrevenueincreasedby1402,607,555 (US333,895)fortheyearendedNovember30,2023,followingtheliftingofCOVID−19restrictions[226].ExpensesandCosts−StaffcostsfortheyearendedNovember30,2023,amountedtoHK3,160,163 (US404,656),upfromHK2,096,145 in 2022 [215]. - Direct cost of revenues increased by HK2,013,179,or80.782,492,304 for the year ended November 30, 2022 to HK4,505,483(US576,923) for the year ended November 30, 2023, mainly due to the increase in staff costs and employee compensation [230]. - Total selling expenses increased to HK3,276,562(US419,561) for the year ended November 30, 2023, up from HK957,546in2022,representingasignificantincreaseof242.52,325,708, from HK354,652in2022toHK2,680,360 (US343,218)in2023,drivenbyincreasedcapitalmarketactivities[235].−AdministrativeexpensesrosebyHK1,550,077, or 21.9%, to HK8,623,437(US1,104,224) for the year ended November 30, 2023, primarily due to an increase in provision for doubtful accounts [239]. - Professional and consultancy fees decreased by HK813,555,or232,628,447 (US336,571)fortheyearendedNovember30,2023,followingapriorincreaseduetoauditfeesrelatedtotheproposedlisting[249].AssetsandLiabilities−CurrentassetsincreasedbyHK12,397,384, or 67.4%, from HK18,399,967asofNovember30,2022toHK30,797,351 (US3,943,576)asofNovember30,2023[263].−TotalcurrentliabilitiesincreasedbyHK9,242,934, or 184.5%, from HK5,006,133toHK14,249,067 (US1,824,581)primarilyduetoanincreaseinduetorelatedparties[263].−ContractliabilitiesincreasedbyHK352,747, or 30.2%, from HK1,166,837toHK1,519,584 (US194,581)asaresultofservingmorecustomersandnewcorporateclientspayingfeesinadvance[270].−OperatingleaseliabilitiessurgedbyHK607,540, or 237%, from HK255,968toHK863,508 (US110,572)duetoanewleaseforofficepremises[272].CashFlow−NetcashprovidedbyoperatingactivitiesdecreasedtoHK2,728,981 from HK7,066,941,reflectingadeclineinnetincomeadjustmentsandchangesinoperatingassetsandliabilities[274].−NetcashprovidedbyfinancingactivitiesincreasedsignificantlytoHK7,082,765, primarily from funds received from a director and related parties [283]. - The company had net cash used in financing activities of HK4,547,805fortheyearendedNovember30,2022,mainlyduetodividendpaymentsofHK2,300,186 [295]. - The company had net cash provided by investing activities of HK6,560fortheyearendedNovember30,2023,primarilyfromequipmentpurchasesanddirectorrepayment[293].RiskFactors−ThecompanyfacessignificantcompetitioninthefinancialservicesindustryinHongKong,whichmaypressureprofitabilityandmarketshare[216].−TheongoinggeopoliticaltensionsandeconomicconditionsmayadverselyaffecttheHongKongcapitalmarketsandthecompany′soperations[213].−Thecompanywillcontinuetomonitoreconomicconditionsandmarkettrendscloselythroughout2024andbeyond[220].CreditManagement−ThecompanymadeanallowancefordoubtfuldebtsofHK2,154,945 during the year ended November 30, 2023, indicating a focus on managing credit risk [266]. - The company believes its working capital will be sufficient to meet anticipated cash needs for at least the next twelve months [296].