Magnite and Spectrum Reach Team Up To Enhance Access to Programmatic Advertising

With the agreement, Spectrum Reach will expand on the current use of Magnite's technology, which is focused on delivering targeted ads in a programmatic, or automated, fashion in a privacy-focused way to consumers watching TV via the Spectrum TV App. Spectrum TV App is the country's highest-rated pay TV streaming app¹ and most-viewed streaming service in the U.S. on an hours-per-household basis.² "Our partnership with Magnite will help our clients unlock the full reach and capabilities of programmatic adver ...