Magnite and Spectrum Reach Team Up To Enhance Access to Programmatic Advertising

The two parties' agreement effectively extends Magnite's full programmatic capabilities to Spectrum's newest video delivery technology, allowing ad buyers to bid on individual impression opportunities available on the app in real-time. Ad buyers will also benefit from centralized planning and frequency management capabilities across linear and digital platforms. "Magnite has been a pioneer in the programmatic space and is committed to advancing the growth of automated advertising access across all environme ...