CAMP, The Family Experience Company, and Simon Announce Collaboration to Bring Play-and-Shop Retail Experiences to Families in Philadelphia & Houston

Core Insights - CAMP and Simon have formed a strategic partnership to enhance family-oriented retail experiences across the U.S. [1][4] - CAMP has been creating immersive retail experiences since 2018, with notable collaborations such as Bluey x CAMP and Encanto x CAMP [1][6] - The partnership aims to expand CAMP's unique shop-and-play model to more locations, enhancing the "retailtainment" landscape [5] Company Overview - CAMP operates seven locations in major cities including Atlanta, Boston, Chicago, Dallas, Los Angeles, New York, and Washington, D.C. [2][6] - The Boston location at Simon's Burlington Mall opened in 2022 and has been successful in attracting families [2] - CAMP's experiences are designed to engage both children and adults through a combination of play, product, and performance [1][6] Expansion Plans - Two new CAMP locations will open at Simon centers: King of Prussia in 2024 and The Galleria in Houston in early 2025, each exceeding 10,000 square feet [3] - These new locations will feature rotating immersive shows behind CAMP's signature Magic Door, reinforcing the commitment to family experiences [3][5] Investment and Growth - CAMP's existing investors have made additional equity investments to support the company's growth in partnership with Simon [5] - The collaboration is expected to accelerate CAMP's ability to deliver engaging experiences to families nationwide [5] Strategic Vision - CAMP's CEO emphasized the vision of creating an alternative family retail experience in collaboration with Simon, which is focused on innovative shopping experiences [4] - Simon aims to curate new experiences like CAMP to enhance shopping, dining, and entertainment for families [4][7]