Magnite's SpringServe Powering Video Advertising for YTV in Japan

TOKYO, June 19, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the largest independent sellside advertising company, announced that its SpringServe ad serving technology is powering video advertising on Yomiuri Telecasting Corporation's (YTV) on demand services, ytv MyDo! and TVer. Implementing SpringServe technology has helped YTV and ytv media design achieve revenue uplift and maximize operational efficiencies. SpringServe's sophisticated ad serving and inventory management capabilities help publishers s ...