Cadent, LLC Completes Acquisition of AdTheorent Holding Company, Inc.

Acquisition Details - Cadent, LLC has completed the acquisition of AdTheorent Holding Company for $3.21 per share in an all-cash transaction, valuing AdTheorent at approximately$324 million [1] - Following the acquisition, AdTheorent's common stock has ceased trading and is no longer listed on the Nasdaq Stock Market [1] Company Overview: AdTheorent - AdTheorent is a machine learning pioneer that delivers measurable value for programmatic advertisers through its advanced machine learning-powered media buying platform [3] - The company focuses on predictive targeting and audience extension solutions, allowing advertisers to identify qualified consumers and deliver superior results [3] - AdTheorent has received numerous awards, including "Best AdTech Platform" in the 2024 Digiday Media Awards and has been recognized for its workplace culture [4] Company Overview: Cadent - Cadent provides platform-based converged TV advertising solutions, helping advertisers and publishers identify audiences, activate campaigns, and measure effectiveness across various TV content and devices [5] - The company's converged TV platform, Aperture, streamlines cross-screen advertising by integrating identity, data, and inventory with numerous partners [5] Company Overview: Novacap - Novacap is a leading North American private equity firm with over C$8 billion in assets under management, having invested in more than 100 platform companies [6] - The firm applies a sector-focused approach in various industries, including TMT, Financial Services, and Digital Infrastructure, to accelerate company growth and create long-term value [6]