McDonald's, its rivals offer $5 meal deals to lure back budget-conscious consumers. Will the plan work?

Fast food companies are going head-to-head by offering nearly identical promotions to lure back customers who've been distanced by increased menu prices.  McDonald's on Tuesday rolled out its highly anticipated $5 value meal at restaurants nationwide in hopes of driving traffic while the deal lasts. The$5 meal deal, in which customers get to choose one of two sandwich options plus small fries, a four-piece McNuggets and a small soda, is expected to run nationwide for four weeks.  MCDONALD'S CEO: CALIFORNIA ...