Core Insights - iHuman Inc. reported a decline in revenues and net income for Q1 2024 compared to the same period last year, with revenues at RMB235.0 million (US23.3 million), down from RMB185.6 million in the same period last year, with a gross margin of 71.5%, up from 70.0% [10] - Operating income decreased significantly to RMB17.5 million (US3.1 million) compared to RMB53.6 million in the same period last year [13][30] Operating Expenses - Total operating expenses increased by 16.9% to RMB150.6 million (US9.4 million), while sales and marketing expenses surged by 36.0% to RMB55.0 million (US$7.6 million) [11] Product Development and Strategy - The company launched a new product, iHuman Smart Coder, aimed at enhancing children's digital literacy and problem-solving skills through a structured curriculum [3] - iHuman is focusing on integrating AI technologies into its products, enhancing user engagement through features like the AI-powered "Challenge" in iHuman Magic Thinking [4] - The company is expanding its international presence with new products like Aha Makeover and bekids Library, targeting markets beyond mainland China [5][6] User Engagement - The increase in average total MAUs to 26.38 million reflects strong user engagement and satisfaction, which the company attributes to its commitment to product excellence [7] - The company aims to maintain this engagement by continuously enhancing its product offerings and investing in AI research and development [7]
iHuman Inc. Announces First Quarter 2024 Unaudited Financial Results