Clear Channel Outdoor(US:CCO) Prnewswire·2024-06-28 12:05Core Insights - Clear Channel Outdoor's Airports Division has partnered with Visit Annapolis & Anne Arundel County (VAAAC) to launch a unique advertising campaign at Baltimore/Washington International Thurgood Marshall Airport (BWI) aimed at promoting tourism in Annapolis [1][7] Advertising Campaign Details - The campaign will run for 16 months, starting in June, and will feature the 'Visit Annapolis & Anne Arundel County tunnel' in the Concourse, targeting the 26.2 million passengers who used BWI in 2023 [2][3] - The advertising will include large tension fabric displays, lit tension fabric displays, wall graphics, and wide-format vinyl graphics along the escalator glass panels [2] Market Context - BWI is the busiest airport in the region, serving 26.2 million passengers in 2023, and is expected to see increased traffic with U.S. airlines projected to transport 271 million passengers globally this summer, a 6.3% increase from the previous year [2][3] - The number of air travelers through U.S. airports reached a record high of 2,996,193 on June 23, 2024, with expectations to surpass 3 million during the Independence Day holiday [9] Strategic Importance - The partnership aims to enhance the visibility of Annapolis and Anne Arundel County, capturing the attention of the 27 million travelers passing through BWI annually [3][8] - Clear Channel Outdoor's innovative advertising platform is designed to engage travelers effectively, leveraging digital billboards and data analytics to create impactful campaigns [11]