Core Insights - Tubi, Fox Corporation's ad-supported streaming service, has launched in the UK with a content library of over 20,000 movies and TV episodes, aiming to replicate its success in North America [1][2] - The platform has nearly 80 million monthly active users and has become the fastest growing streaming service in the U.S. since its debut [1][4] - Tubi's content library includes curated offerings from major distributors like Disney, Lionsgate, NBCUniversal, and Sony Pictures, alongside exclusive Tubi Originals [2][5] Company Strategy - Tubi's CEO emphasized the importance of a diverse content library that caters to various viewer preferences, including blockbusters, original stories, and international cinema [2][3] - The platform utilizes machine learning to enhance user experience by providing personalized content recommendations [3] - Tubi operates on a 100% free ad-supported model, ensuring easy access for viewers with minimal ad interruptions [3] Market Position - Tubi has established itself as a significant player in the U.S. streaming market, recently tying with Disney+ in total viewing time according to Nielsen's The Gauge Report [4] - The company is set to launch a creative marketing campaign in the UK on July 15, aimed at promoting its unique content offerings and challenging traditional viewing norms [4]
TUBI ENTERS THE UK STREAMING LANDSCAPE WITH A FREE, DIVERSE AND MASSIVE COLLECTION OF MOVIES AND TV