Core Insights - Smart for Life, Inc. has appointed Jessica Walters as the new Chief Marketing Officer to drive long-term growth and leverage the company's intellectual property from acquisitions to enhance sales opportunities [1][8] - The company is focused on a Buy-and-Build strategy, aiming to create a vertically integrated organization through serial accretive acquisitions in the nutraceutical industry [3] Company Overview - Smart for Life is an emerging growth company in the Health & Wellness sector, specializing in nutritional supplements and foods, with a commitment to innovative solutions and research-driven formulations [3] - The company has recently executed a restructuring plan, including recapitalization, sale of non-performing assets, and conversion of debt obligations to equity, significantly improving its balance sheet [3] Leadership and Strategy - Jessica Walters brings extensive experience in lead generation, conversion, and affiliate marketing, with a background in guiding brands like Equinox and LIV Golf [2] - Under Walters' leadership, the company aims to enhance its marketing initiatives to Fortune 500 standards and achieve a revenue target of $100 million, complementing its M&A strategy in the nutraceutical space [9]
Smart for Life Announces Appointment of Jessica Walters as Chief Marketing Officer