Workflow
Macy's (M) Announces "All-Star Week" for Star Rewards Members
MMacy's(M) ZACKS·2024-07-11 16:01

Core Insights - Macy's, Inc. is launching its first-ever "All-Star Week" to celebrate Star Rewards loyalty members, running from July 16 to July 23, featuring exclusive offers and thousands of summer deals [1][5] Group 1: Event Details - All-Star Week includes exclusive savings for Star Rewards members, with opportunities to earn extra reward points and 20inStarMoney[1][2]−Theeventencouragesshoppingacrossvariouscategories,offeringthreetimesloyaltypointsonselectpurchasessuchasShoes,Cosmetics,andHandbags[3]−DailyonlinedealswillprovideStarRewardsmemberswiththechancetoearn10timestheloyaltypointsonfeaturedbrands[3]Group2:MembershipBenefits−JoiningStarRewardsisfreeandallowsmemberstoearnpointsonallpurchases,excludinggiftcardsandservices[4]−NewMacy′scardholderscanreceiveanadditional3020 in Star Money [1][2] - The event encourages shopping across various categories, offering three times loyalty points on select purchases such as Shoes, Cosmetics, and Handbags [3] - Daily online deals will provide Star Rewards members with the chance to earn 10 times the loyalty points on featured brands [3] Group 2: Membership Benefits - Joining Star Rewards is free and allows members to earn points on all purchases, excluding gift cards and services [4] - New Macy's cardholders can receive an additional 30% off, up to 100, during the first two days of All-Star Week [4] Group 3: Strategic Implications - The All-Star Week initiative aims to enhance customer loyalty and satisfaction by providing exclusive deals, thereby positioning Macy's competitively in the retail market [5] - Macy's stock has increased by 16.4% over the past year, slightly underperforming the Retail – Regional Department Stores industry's growth of 16.9% [5]