Stagwell's (STGW) The Harris Poll Acquires BERA to Further Strengthen Harris Quest AI Capabilities with Predictive Brand Technology

The integration of BERA into Harris Quest will offer clients unparalleled access to predictive brand analytics and direct brand-to-business™ correlation, enabling them to make data-driven decisions with greater precision around the world. With over 4,000 global brands, BERA's platform, known for its sophisticated AI-driven insights, will complement Harris Quest's existing suite of tools, including QuestBrand, QuestDIY, QuestPRO, QuestCX, QuestIC, and QuestAI. Advanced Predictive Analytics: Leveraging BERA's ...