Nike: Moat Might Weaken Over The Long Haul

Robert WayI rate Nike (NYSE:NKE) as a hold as there are certain factors that do not contribute to having a clear visibility of Nike's business model as a long-term investment. It seems like the strategy launched by CEO John Donahoe three years ago of accelerating digitalization and its direct-to-consumer approach (DTC) have put Nike in a hard position now. Some people might think that Nike's competitive advantages are associated with its well-renown brand, but that's wrong, as the apparel and footwear i ...