Workflow
Nike: Reasons To Own More
NKENIKE(NKE) Seeking Alpha·2024-07-15 15:07

Robert Way Preamble A little history of my thoughts around this company. I first considered NKE as an investment possibility in May 2022 when it was trading sideways at around 110.IwasskepticalthatNKEcouldjustifythatpremiumpricegiventheheadwindsitfacedthen,soIpassed.Asafirmbelieverof"priceiswhatyoupay,valueiswhatyouget",IwaitedtillSeptember2023tostartmyfirstpositioninNKEatacostbasisof110. I was skeptical that NKE could justify that premium price given the headwinds it faced then, so I passed. As a firm believer of "price is what you pay, value is what you get", I waited till September 2023 to start my first position in NKE at a cost basis of 92. The positive commentary from CFO Matthew Friend at Q1 2024's confer ...