Inuvo Comments on Google's Updated Plans for Third-Party Cookies

In a message posted to their blog on July 22nd, Google provided an update to their development plans associated with the Privacy Sandbox, the replacement targeting technology to the third-party cookie within the Chrome browser. While short on details, the blog made several important statements which are telling of the future. Google stated clearly that they expected the Privacy Sandbox to continue improving, which strongly suggests they plan to continue investing in this alternative approach. Google further ...