Here's how much Peloton stock is down since Dana White's boycott

Peloton Stock Decline - Peloton stock has struggled to regain its former glory since Dana White, CEO of UFC, decided to remove all Peloton bikes from UFC training facilities last year [1] - The removal of Peloton bikes was prompted by comedian Theo Von's revelation that Peloton, a sponsor of his podcast, asked him to take down an interview with Robert F Kennedy Jr [2] - Following the removal, Peloton rival Echelon shared an Instagram reel from one of White's gyms showing Echelon bikes replacing Pelotons, leading to a decline in PTON stock from $5 83 on November 29, 2023, to$3 42 [5] Dana White's Reaction - Dana White expressed indignation at Peloton's actions, stating "Peloton sells stationary bikes, and they've got a problem with Robert f–ing Kennedy F— you, Peloton Who the f— are they?" [6] - White ordered the immediate removal of Peloton bikes from UFC gyms, declaring "My guys are going to take the Pelotons out of the gym today We're getting rid of them We're going to throw them in the f—ing garbage today We're throwing them out of the UFC gym" [7] Stock Performance - Peloton stock has declined by 41 34% since the Instagram video showing Echelon bikes replacing Pelotons [6] - As of July 25, PTON stock reflects a decline of 2 13% on the day, an 8 99% drop across the week, a modest increase of 1 60% on its monthly chart, and a 60 91% dip over the last 12 months [7]