Core Insights - Hershey continues to lead in Halloween-themed products, introducing innovative flavors and returning favorites to enhance consumer engagement during the festive season [1][4]. New Products and Innovative Delights - Kit Kat® Ghost Toast features a new cinnamon toast flavored creme, available in various sizes for a limited time [2]. - Reese's Werewolf Tracks combines vanilla-flavored creme, milk chocolate, and peanut butter, offered in multiple sizes [2]. - Special edition Hershey's Milk Chocolate Harry Potter™ Bars feature engravings of Hogwarts houses, available in 9.45 oz bags [2]. - Twizzlers Ghosts are introduced as the first Halloween shape, available in 8.5 oz bags [2]. - Halloween-themed SkinnyPop and Pirate's Booty snacks are available, with 79% of Halloween shoppers planning to purchase salty snacks this season [3]. Returning Favorites - Reese's Pumpkins and Reese's Skeletons are back, available in various sizes for sharing and trick-or-treating [3]. - Hershey's Harry Potter™ Kisses are available in limited-edition bags and new canes, featuring whimsical foils [3]. - Chocolate & Sweets Assortments include HARIBO® Goldbears® in Hershey assortment bags, catering to diverse consumer preferences [3]. Company Overview - The Hershey Company generates over $11.2 billion in annual revenues, employing more than 20,000 people globally [5]. - Hershey's product portfolio includes over 90 brand names across approximately 80 countries, emphasizing a commitment to quality and sustainability [5].
The Hershey Company Introduces Spooky Treats to Sweeten Your Halloween