US Youth and Social Media Trends Report 2024: How Kids and Teens Use Platforms From TikTok to Snapchat to YouTube

Core Insights - The report titled "Youth and Social Media: How US Kids and Teens Use Platforms From TikTok to Snapchat to YouTube" highlights the dual nature of social media popularity among youth as both an asset and a challenge for platforms and marketers [1] - Marketers face a complex landscape of negative consumer perceptions, evolving platform restrictions, and potential legislative changes affecting youth social media usage [1] Group 1: Social Media Usage Trends - Approximately 49% of US teens aged 13 to 17 use TikTok and 54% use YouTube several times daily, according to an October 2023 survey by Pew Research Center [1] - Social media is integral to the lives of young people, with YouTube being the most favored platform among children [4] - Teen social media usage is increasingly fragmented, indicating diverse preferences and behaviors across different platforms [4] Group 2: Implications for Marketers - The growing scrutiny from consumers and lawmakers regarding youth safety on social media will be significant in 2024 [3] - Marketers must adapt to the changing landscape of social media usage and consumer perceptions to effectively reach their target audience [1][4] - The report includes various charts and data visualizations to aid in understanding these trends and making informed decisions [2][5]