Roku Stock Rallies After Upgrade From Guggenheim Analysts, Citing Monetization Efforts

Key Takeaways Roku shares rallied Friday after Guggenheim analyst Michael Morris reportedly upgraded Roku stock to "buy" from "neutral." Guggenheim's $75 price target for the stock represents a roughly 8% premium from its closing price Friday. Morris said Roku's efforts to monetize its video advertising inventory are beginning to pay off. Roku (ROKU) shares popped Friday after Guggenheim analysts reportedly upgraded the stock to "buy" from "neutral." The streaming technology company's stock rallied nearly 1 ...