Mavely Achieves Major Milestones: $675M+ Run Rate with Increased Growth and Creator Payouts

Core Insights - Mavely, the Everyday Influencer Platform®, has demonstrated significant growth and financial achievements in the first half of 2024, solidifying its position in the influencer marketing industry [1][2] Business Growth and GMV Run Rate - Mavely has achieved a GMV (Gross Merchandise Value) run rate exceeding $675 million, reflecting over 175$37 million in commissions, bonuses, campaign fees, and other incentives to creators, with over $16 million paid out in 2024 alone from January to July [2] Brand Partnerships - Mavely has added more than 250 new brands in 2024, increasing its total to over 1,250 brand partners, including notable names like ELEMIS, Etsy, and Samsung [2] Industry Momentum - The platform has facilitated over 5.6 million influencer-driven purchases and welcomed 35,000 new creators in 2024, indicating strong growth in the influencer marketing landscape [2] Awards and Recognition - Mavely has received accolades such as the Rakuten Advertising 2024 Golden Link Award for Best Influencer Marketing Strategy and the Chicago Innovation Awards, highlighting its leadership in the industry [4] Community Building Initiatives - The company has launched regional Mavely Meetups to foster a robust creator community, offering educational and networking opportunities for influencers and brands [5] Future Outlook - Mavely is committed to supporting creators and brands through innovative partnerships and continuous enhancements to user experience, aiming to set new industry standards [6]