Affirm Sees Consumers Step Up BNPL Usage Amid Economic Challenges

As consumers navigate a challenging economic environment, they are increasingly adopting buy now, pay later (BNPL) options to manage their spending.Affirm, a leading BNPL provider, reported Wednesday (Aug. 28) in its fourth quarter fiscal 2024 financial results that it saw 31% year-over-year growth in gross merchandise volume (GMV), reaching $7.2 billion, and a 48$659 million. These increases underscore the growing appetite for flexible payment options as consumers deal with fin ...