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Cord cutters prepare for political ad blitz as campaigns flood Roku, Hulu ahead of election
ROKURoku(ROKU) CNBC·2024-08-29 20:24

Consumers who cut their cable cord in recent years are finding that there's one thing about linear TV they can't escape: political ads. With the U.S. presidential election less than 70 days away, campaigns are swarming streaming services like Roku and Hulu to such a degree that connected TVs are seeing more ad spending than internet platforms such as Facebook and Google. That's according to data provided to CNBC by political ad analytics firm AdImpact, which started tracking the connected TV (CTV) category ...